In this paper, influence of new plasticizers on the mechanical and low-temperature properties of rubbers is studied. The subjects of the research are rubbers based on BNKS-18 butadiene-nitrile rubber and Hydrin T-6000 epichlorohydrin rubber (ECHR). As used plasticizers: DINP (diisononylphthalate), TOTM (trioctyltrimellitate), DOA (dioctyladipate), Alphaplast (complex plasticizer based on esters of organic alcohols and acids). For identification the efficiency, rubbers with the studied plasticizers compared with standard rubber, in which plasticizers have not introduced, as well as with rubber in which a widely used industrial plasticizer DOF (dioktilphthalate) was added. Research of the mechanical properties of rubbers based on BNKS-18 showed that the introduction of plasticizers leads to an increase in elasticity and a slight decrease in the strength of rubbers and on the contrary for rubbers based on ECHR. Low-temperature properties of rubbers with all studied plasticizers have an increased level in comparison with standard rubber. In rubber based on BNKS-18, the highest values of the coefficient of frost resistance at-45°C are observed with the introduction of plasticizers Alphaplast and DOA, an increase in the index compared to standard rubber is more than 50%. The same plasticizers have shown the greatest contribution to the increase in frost resistance of rubbers based on ECHR.