Use of information and communication technologies in small-scale dairy production systems in central Mexico

García-Villegas, Juan de Dios; García-Martínez, Anastacio; Arriaga-Jordán, Carlos Manuel; Torres, Mariela Loza; Rayas-Amor, Adolfo Armando; Dorward, Peter; Martínez‐García, Carlos Galdino

doi:10.1017/s0014479720000319

Cited by 9 publications

(10 citation statements)

References 21 publications

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“…Older people use digital media only to read news and other interesting things, to connect with family members and acquaintances, and to seek additional information [76]. However, the most important thing is that they like to talk face-to-face to receive information [77]. This is understandable because, from the consumer's point of view, WoM is closely related to the credibility of information [78].…”

Section: Word-of-mouth or Digital Media In Agricultural Smesmentioning

confidence: 99%

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Word of Mouth, Digital Media, and Open Innovation at the Agricultural SMEs

Wicaksono

Nugroho

Lakner

et al. 2021

Journal of Open Innovation: Technology, Market, and Complexity

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Small and medium enterprises (SMEs) must continue to combine technology and market adaptation or open innovation to sustain their business. One of these ways is to promote their products and services extensively. This study investigated the best media to promote SMEs in the local agricultural markets of Hungary. This study uses an approach of asking consumers where they receive information about SMEs and their determinants. Research questionnaires were distributed to 156 consumers who purchased agricultural products on the Budapest Central Market Hall. The data were analyzed using a binary logistic model. The studies showed that consumers obtain market information through word-of-mouth and digital media. Older consumers tend to receive information through word-of-mouth, while consumers who rarely interact with others or who are educated or foreign choose digital media. Therefore, SMEs in Hungary’s local agricultural markets have yet to focus on developing promotional activities through these two media. For the future, recommendations are given to SMEs in Hungary to maintain the quality of products and services and to develop two-way communication in digital media (e-WOM).

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Section: Word-of-mouth or Digital Media In Agricultural Smesmentioning

confidence: 99%

“…In other research, Zhu et al [81] and Mumporeze and Prieler [82] argue that lower levels of education are still a major barrier for non-digital media users. They prefer to communicate face-to-face with other people [77]. It is better for them to receive a thorough explanation of the information.…”

Section: Word-of-mouth or Digital Media In Agricultural Smesmentioning

confidence: 99%

Word of Mouth, Digital Media, and Open Innovation at the Agricultural SMEs

Wicaksono

Nugroho

Lakner

et al. 2021

Journal of Open Innovation: Technology, Market, and Complexity

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“…Bajo este enfoque, la ganadería intensiva busca maximizar la productividad de un recurso limitante (Manrique et al, 1992) y los sistemas extensivos tratan de que un recurso abundante, se combine proporcionalmente con el resto (Serrano y Ruiz, 2003). La sostenibilidad de la ganadería está condicionada a su capacidad de adaptación a los cambios experimentados por su entorno (Manrique et al, 1999) por lo que los modelos de producción deben ajustarse a nuevas oportunidades, restricciones y prioridades que la dinámica de dicho entorno establece (García-Martínez et al, 2015), a las innovaciones tecnológicas (García-Villegas et al, 2020), y a la organización y cambios en los mercados (Rebollar-Rebollar et al, 2011, Manrique et al, 1999. Esta tendencia ha propiciado diversos cambios y diversificado las UP , modificado la orientación productiva, estructura, estrategias de manejo de los animales y las técnicas de gestión y uso de la tierra (Vences-Pérez et al, 2021;Nájera-Garduño et al, 2016;García-Suárez et al, 2019).…”

Section: Introduccionunclassified

Factores Que Influyen en La Toma De Decisiones Para El Desarrollo De La Ganadería De Doble Propósito en Trópico Seco

Perez-Torres¹,

Heredia-Nava²,

Esparza-Jimenez

et al. 2021

Trop Subtrop Agroecosyst

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Background. The farmer and his family member are the main actors in the decision-making process for production unit operation (PU), due to the extensive knowledge they have about the production strategies and dynamics. Objective. Analyze the main factors that intervene in the making and construction of decisions for PU operation in dry tropic conditions. Methodology. The information was obtained through a structured survey to farmers of 61 PU of dual-purpose livestock (DP). The PUs were stratified based on the number of Total Livestock Units (TLU): Stratum 1 = UP of ≥ 5 and ≤ 43 TLU (E1), Stratum 2 = PU of ≥ 44 and ≤ 87 TLU (E2) and Stratum 3 = UP with more than 88 TLU (E3). The work consists of three sections: i. an analysis of the activity current situation (structural and socioeconomic), using descriptive statistics and budgets by activity; ii. an analysis of the PU structural changes from 2008-2013-2018 and, iii. an analysis using the Likert Scale of the farmers opinions and objectives on the activity. Results. PUs are characterized by the small families presence, with 58-year-old farmers (65% have primary and secondary education). The main income (81.44%) comes from livestock sale and although higher income is observed in large PUs, the unit margin per ha-1 and cow-1 is higher in small PUs. The participation of the family is fundamental in the decision-making process and the main objective of the farmer is the well-being of the family group, care of the environment in which they develop and maintaining the PU structure. Smaller PUs are dynamic and enthusiastic about structural changes. Implications. The work set the guidelines of the PU and identified the factors that intervene in the decision-making process, the viability, dynamics and permanence of livestock in the dry tropics. Conclusion. The family is essential to help for the farmer in the decision-making process. mainly in the health and nutrition of the herd, as well as in the sale and commercialization of products and, the maintenance of the structure of the PU and care of the environment in which they develop is the main objective. Keywords: cattle; dual purpose; dry tropics; family; decision making.

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“…Estas TIC, cuentan con el potencial para que los productores puedan tener acceso a información, que les permita mejorar la producción (Rathod et al, 2016). Dentro de las TIC con menor aceptación por los productores se encuentran el uso de redes sociales como Facebook y correo electrónico, ya que son consideradas poco importantes para la comunicación entre productores, y además requieren de internet para su uso (García-Villegas et al, 2020). Por lo contrario, se ha observado mayor aceptación de los teléfonos móviles convencionales e inteligentes, por la facilidad de manejo y rapidez de comunicación entre productores y proveedores (Shaffril et al, 2009).…”

Section: Introductionunclassified

“…Sin embargo, algunos estudios indican que la percepción de los productores sobre la importancia de las tecnologías en la unidad de producción, juega un papel importante en el uso y adopción (Juárez-Morales et al, 2017;Martínez-García et al, 2016;Schaak y Mubhoff, 2018). Por otro lado, García-Villegas et al (2020) indican un bajo uso de TIC por productores de leche en pequeña escala; por lo cual, existe una brecha en el conocimiento de la importancia y papel que juegan las Tecnologías de Información y Comunicación (TIC) en zonas rurales y en especial en los sistemas de producción de leche en pequeña escala. Por lo anterior, es necesario realizar estudios que permitan entender los factores que intervienen o limitan el uso de estas herramientas por productores de leche en pequeña escala.…”

Section: Introductionunclassified

Factores Que Influyen en El Uso De Tecnologías De Información Y Comunicación (Tic) Por Productores De Leche en Pequeña Escala

García-Villegas

Arriaga-Jordán

García-Martínez

et al. 2021

Trop Subtrop Agroecosyst

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Background. In the rural zones, the use of Information and Communication Technologies (ICT), is a theme that stating to rise, for instance, the use of mobile phone by the small-scale dairy farmers. Objective. The aim of the research was to identify the importance, the information that farmers receive and communicate and the variables influencing the use of the ICT by farmers. Methodology. A questionnaire was conducted with 170 farmers, to collect information about farmers’ characteristics, household, farm characteristics, the importance of the ICT, information that farmers receive and communicate through the ICT. Descriptive statistics and binary logistic regression analysis were conducted to analyse the information. Results. Farmers considered the mobile phone as fairly important, since it allowed farmers to communicate and disseminate information related to their farm through calls, messages (SMS) and WhatsApp messages. The main themes that were communicated were: veterinary services, communication between farmers (meetings, water supply to irrigate grasslands and problems on the farm), buying and selling products and government services. The variables that describe farmers’ characteristics, household and farmers’ perception of the importance of the ICT, showed a significant association (P<0.05) with their use. Implications. The understanding of the importance of the ICT use, on the small-scale dairy farms context was the main contribution of the research; in addition, some suggestions of communication and dissemination of information have been made to test in the field. Conclusions. The ICT were considered to be important for the fast way to communicate and disseminate information between farmers. The variables that describe farmers’ characteristics and household were associated with the use of the ICT.

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Use of information and communication technologies in small-scale dairy production systems in central Mexico

Cited by 9 publications

References 21 publications

Word of Mouth, Digital Media, and Open Innovation at the Agricultural SMEs

Word of Mouth, Digital Media, and Open Innovation at the Agricultural SMEs

Factores Que Influyen en La Toma De Decisiones Para El Desarrollo De La Ganadería De Doble Propósito en Trópico Seco

Factores Que Influyen en El Uso De Tecnologías De Información Y Comunicación (Tic) Por Productores De Leche en Pequeña Escala

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