AbstractIncreased genetic gains for complex traits in plant breeding programs can be achieved through different selection strategies. The objective of this study was to compare potential gains for grain yield in a winter wheat breeding program through estimating response to selection R values across several selection approaches including phenotypic (PS), marker-based (MS), genomic (GS), and a combination of PS and GS. Five populations of Washington State University (WSU) winter wheat breeding lines evaluated from 2015 to 2018 in Lind and Pullman, WA, USA were used in the study. Selection was conducted by selecting the top 20% of lines based on observed yield (PS strategy), genomic estimated breeding values (GS), presence of yield “enhancing” alleles of the most significant single nucleotide polymorphism (SNP) markers identified from genome-wide association mapping (MS), and high observed yield and estimated breeding values (PS+GS). Overall, PS compared to other individual strategies showed the highest response. However, when combined with GS, a 23% improvement in R for yield was observed, indicating that gains could be improved by complementing traditional PS with GS. Using GS alone as a selection strategy for grain yield should be taken with caution. MS was not that successful in terms of R relative to the other selection approaches. Altogether, we demonstrated that gains through increased response to selection for yield could be achieved in the WSU winter wheat breeding program by implementing different selection strategies either exclusively or in combination.