“…There is thus a space for a closer examination of the legitimizing power of NFP annual reports, particularly a historical study of the time an organization is founded, and during its early years, when these legitimacy claims are crucial to organizational survival. With some notable exceptions (Irvine, 2002; Christensen and Mohr, 2003; Normand and Wootton, 2010), historical research on NFP annual reports, and particularly on the reports of sporting organizations (Halabi, 2007), is limited. This is surprising, given the powerful cultural impact of football in particular (Cooper and Johnstone, 2012), and indicates that an examination of the annual reports of NFP sporting organizations warrants further attention (Carnegie and Potter, 2000).…”