“…(p. 1) This quote describes a phenomenon that has been called "learning without awareness." Many authors have investigated this phenomenon using a variety of techniques and experimental tasks including: reinforcing verbal responses (e.g., Lieberman, Sunnucks, & Kirk, 1998;Philbric & Postman, 1954); reinforcing certain categories of words (e.g., Bizo & Sweeney, 2005;DeNike, 1964;Greenspoon, 1955;Lieberman, Connell, & Moos, 1998;Rosenfeld & Baer, 1970;Wilson & Verplanck, 1956); artificial grammar (e.g., Reber, 1967); target location (e.g., Bullemer, Willingham, & Nissen, 1989;Lewicki, Czyzewska, & Hoffman, 1987;Stadler, 1989); affective judgments (e.g., Kunst-Wilson & Zajonc, 1980;Lewicki, 1986); and serial reaction time tasks (e.g., Hartman, Knopman, & Nissen, 1989;Willingham & Goedert-Eschmann, 1999). While the present paper is concerned with operant behaviors, interested readers should see Lovibond and Shanks (2002) for a review of the literature concerning "awareness" and Pavlovian conditioning.…”