2016
DOI: 10.3991/ijim.v10i3.5827
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Usage of Smartphone Applications: A Descriptive Study of Top 100 U.S. Retailers

Abstract: Abstract-The study investigated how top 100 U.S. retailers use their smartphone applications. Based on the literature, the study found five major functions of smartphone applications: content delivery, transaction, promotion, location service, and entertainment. Descriptive and frequency analyses revealed actual usage of the five functions among the top 100 U.S. retailers. Detailed implications for marketers were discussed based on the findings.

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Cited by 6 publications
(7 citation statements)
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“…A smartphone is a mobile phone that has software programmes that give powerful processing capabilities and improved connectivity [5,6]. Smartphones are now a common and reasonably priced device that provide consumers a variety of features.…”
Section: The Smartphone's Componentsmentioning
confidence: 99%
“…A smartphone is a mobile phone that has software programmes that give powerful processing capabilities and improved connectivity [5,6]. Smartphones are now a common and reasonably priced device that provide consumers a variety of features.…”
Section: The Smartphone's Componentsmentioning
confidence: 99%
“…Many mobile apps are being used for language learning, such as Zoom, WhatsApp, Electronic Dictionary, Skype, Podcast, Youtube, Webex, and many more (Koo, 2016;Menggo, 2021;Mubarak et al, 2020). WhatsApp video call group with audio-visual (for facial expressions, body language, the accuracy of pronunciation, the stress of the utterances produced) used in this research.…”
Section: B Smartphones Use In Speaking Classmentioning
confidence: 99%
“…Of the many influences on the way consumers shop for fashion clothing in the early twenty-first century, technology is amongst the most important (Herhausen et al , 2015; Kinley, 2017). Digitally confident consumers have increasingly turned to their personal devices, typically a smartphone, for online fashion shopping activities (Koo, 2016; Comscore, 2018).…”
Section: Introduction and Rationalementioning
confidence: 99%