Usability Of An E-Commerce Website Using Information Mining and Artificial Intelligence

Abstract

Abstract-Everyday a number of people are launching new websites of which many are e-Commerce websites. E-Commerce website means business and to have business they have to be useful to the customer. So, it is very important for the e-Commerce site to get the trust of the customer. Or in other words the trustworthiness of an e-Commerce site is very important to have business. Usability can be increased by enhancing trust. How much a customer trusts a website becomes a fundamental question which beckons for an answer. More a customer trusts a website, more he will be using the website. This article includes a study on website usability, trust evaluation and how to improve trust to improve the usability of a website. Here we find the different factors that affect the quality of an ecommerce site. Based on these factors the trustworthiness of an e-commerce site is calculated using Matlab.