Urla Yöresinde Gastro Turist Memnuniyetine Yönelik Bir İçerik Analizi (A Content Analysis Regarding Gastro Tourist Satisfaction in Urla Region)

Kütük, Anıl

doi:10.21325/jotags.2021.833

jotags

2021

DOI: 10.21325/jotags.2021.833

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Urla Yöresinde Gastro Turist Memnuniyetine Yönelik Bir İçerik Analizi (A Content Analysis Regarding Gastro Tourist Satisfaction in Urla Region)

Anıl Kütük¹

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“…and well-known gastronomic attractions have a positive influence on destination satisfaction Kütük (2021). on the other hand, stated that gastro tourists are satisfied with the restaurants respectively of taste, quality of service, diversity of food, quality of food, ambiance, price, hygiene and size of serving in Urla.It was determined in the research conducted by López-Guzmán et al (2017) that there is a positive relationship between satisfaction and a positive attitude towards gastronomy.…”

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Does Gastronomy Brand Image Affect the Perceived Emotional Value and Tour Satisfaction?

Aydın

Gök²,

Şalvarcı³

2022

ENLIGHTENING TOURISM

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Gastro-cultural tours, which are prevalent as part of today’s experience-based travel, generate memorable gastronomy encounters for tourists. Gastronomically designed cultural tours also shed light on the past's heritage and cultural identity through the local tastes of the regions by promising distinct stories and experiences to travelers. Regions with gastronomic affluence arouse gastro tourists’ interest with their cultural and tourist attractions. One of the critical factors contributing to the awareness of visitors towards a particular destination is the creation of a gastronomy brand image in their minds. A region with a gastronomy brand can also affect the emotional value tourists attribute to the region. From different perspectives, this cuisine-based brand image appears to have the potential to influence tourists' satisfaction with the tour. The Southeastern Anatolia Region, one of Turkey's most prominent culinary centers, is a diverse region with both indigenous gastronomic value and deep-rooted cultural history. From this point of view, the effects of gastronomy brand image on perceived emotional value and tour satisfaction of tourists taking part in gastro-cultural tours were examined in this study. According to the data obtained from the participants, gastronomy brand image has a significant effect on tour satisfaction and the perceived emotional value of the tourists.

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confidence: 99%

Does Gastronomy Brand Image Affect the Perceived Emotional Value and Tour Satisfaction?

Aydın

Gök²,

Şalvarcı³

2022

ENLIGHTENING TOURISM

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Urla Yöresinde Gastro Turist Memnuniyetine Yönelik Bir İçerik Analizi (A Content Analysis Regarding Gastro Tourist Satisfaction in Urla Region)

Cited by 1 publication

References 0 publications

Does Gastronomy Brand Image Affect the Perceived Emotional Value and Tour Satisfaction?

Does Gastronomy Brand Image Affect the Perceived Emotional Value and Tour Satisfaction?

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