Urgensi Personal Branding Pada Profesi Pustakawan

Abstract

This paper explores the benefits and urgency of personal branding in the librarian profession. Through library research methods that use descriptive, interpretive, and reflective data analysis, the researchers find and present the concept of the librarian's business in confirming the role and benefits of the job in responding to various challenges in the era of disruption. The challenges and work dynamics that arise from different communication technologies require librarians to have good personalities always to learn, change, and develop. The success of librarians in serving the community's information needs and the use of media in delivering various information in the library will be a positive personal branding and further confirm the benefits and urgency of librarians in the era of the industrial revolution 4.0.