Urban Tourism Destination Image Perception Based on Social Network Analysis: The Example of the Tourist Sites in Yogyakarta

Abstract

Urban Tourism Destination Image Perception aims to describe the image of urban tourism from the perspective of the perception of tourists, therefore, this study provides new information on the progress and innovation of urban tourism. The model proposed in this study can effectively depict a perceptual picture of a tourist destination, with the conclusion that the research provides a vital referential basis for the development of sustainable urban tourism. Combined with Social network analysis, we built a research framework of image perception of tourism destinations and then took popular online comments of beautiful places in Yogyakarta Travel as an example from twitter data using DroneEmprit. The results show that four aspects are included in tourists' perceptions of the image of the city of Yogyakarta: experience, historical culture, recreational services, and tourist destinations. Among them, the social network of the experiential dimension is the most closely related. In addition, emotional analysis illustrates that tourists' emotional tendencies tend to be positive under the four perceptual dimensions.

Novel Sentiment Lexica Derived from User Generating Content by Chinese Tourists in Pacific Islands

“…However, contrasting Liu's [52] results, this finding suggests that Chinese tourists in PICTs pursue and enjoy the indigenous culture and experience cultural activities, in line with some of the six components of the tourist attraction satisfaction model developed by Cherapanukorn and Sugunnasil [64], particularly about price and accessibility. Moreover, findings complement Miftahuddin et al [65] factors affecting tourists' perceptions of the destination, especially the historical culture.…”

“…Moreover, by conducting a social network analysis of tourists in Yogyakarta, Miftahuddin et al [65] show four factors affecting tourists' perceptions of the image of the city of Yogyakarta: experience, historical culture, recreational services, and tourist destinations. Tucker [66] discusses the role of empathy in tourism as a tourist sentiment mainly present in dark attractions.…”

“…The findings complement previous empirical contributions on sentiment analysis focused on Chinese tourists (e.g., [52]). They also broaden tourism literature, such as Cherapanukorn and Sugunnasil [64] and Miftahuddin et al [65], by adding to their developed models indicating factors affecting tourist sentiments and perceptions of destinations.…”

Identifying Coastal Cities from the Perspective of “Identity-Structure-Meaning”: A Study of Urban Tourism Imagery in Sanya, China

“…However, there are certain limitations in understanding the psychological mechanisms underlying the formation of perceptual imagery. In the future, methods such as social network analysis and meta-analysis can be used to deeply explore this point, thereby enriching the research conclusions of urban tourism imagery [69,70]. Third, this study selected post-pandemic travelogues to analyze the urban tourism imagery of Sanya and only showed the results of tourist perception in the past two years.…”