Upsizing the organization by attractive quality creation

Kano, Noriaki

doi:10.1007/978-94-011-0539-2_6

Cited by 228 publications

(346 citation statements)

References 2 publications

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“…Other authors claim that the main objectives of Product Planning are the assessment and selection of alternative product concepts (Jetter and Sperry 2013). Kahn (2011) defines Product Planning as the process of envisioning, conceptualizing, developing, producing, testing, commercializing, sustaining and disposing of organizational offerings, i.e. he considers the whole product lifecycle.…”

Section: Methodsmentioning

confidence: 99%

“…The appropriate accomplishment of the activities at the beginning of design cycles strongly reduces problems in the subsequent product development tasks (Cagan and Vogel 2001;Flint 2002), drives revenues and increases firms' profitability (Dahl and Moreau 2002;Reid and de Brentani 2004;Alam 2006;Kahn 2011). In brief, wellmanaged initial design phases are the prerequisite to create successful new products (Kim and Wilemon 2002;Ernst 2002;Guo 2012).…”

Section: Introductionmentioning

confidence: 99%

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Product Planning techniques: investigating the differences between research trajectories and industry expectations

et al. 2016

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According to several literature sources, Product Planning is acknowledged as a primary driver of future commercial success for new designed products, and it is schematically constituted by the identification of business opportunities and the selection of most promising alternatives. Despite the recalled relevance of Product Planning, it emerges that a marginal quantity of companies have adopted formal methods to carry out this task. The paper attempts to provide a major understanding about such a limited implementation of Product Planning techniques and other open issues emerging from the analysis of the literature concerning the initial phases of engineering design cycles. The presented study investigates the claimed benefits of methods described in the literature, the level to which such tools are diffused through educational programs in Technical Institutes, the expectations and the demands of a sample of enterprises with respect to new tools supporting Product Planning. It emerges that, whereas existing methods strive to fulfil relevant properties according to the perception of the companies, limitations come out in terms of the transfer of the proposed techniques and their perceived reliability.

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Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Product Planning techniques: investigating the differences between research trajectories and industry expectations

et al. 2016

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“…Each attribute can influence a person's satisfaction or dissatisfaction but not both. Based on the level of impact of each attribute on overall customer satisfaction Kano et al distinguished five categories: attractive (A), one dimensional (O), must-be (M), indifferent (I) and reverse (R) [10].…”

Section: Methods and Patient Recruitmentmentioning

confidence: 99%

Expectations of Russian Medical Tourists on German Health Care Services: A Kano Model-Based Analysis

Plehn¹,

Folkert²,

Meissner³

et al. 2016

J Tourism Hospit

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Introduction: Medical tourism is a steadily growing market in Germany and has a great value of economic interest. Although the majority of patients come from Russia, little information on the needs and expectations of this patient group exists.Methods: Based on the Kano model which is an established research tool for assessing customer's expectations in industry and healthcare, an online questionnaire was constructed. Based on literature review and an interview with a leading medical tourist agency 15 relevant service requirements were identified. Participant recruitment was accomplished via social media platforms and email invitation of Russian patients who have already received care in Germany. A typical stepwise analysis was performed after the Kano categories were derived for each requirement. As a supplementary aspect an analysis of the relative importance and satisfaction levels was performed.Results: 152 participants without (pn) and 38 with (pw) previous experiences in the German healthcare system completed the questionnaire. 9 requirements were categorized as a one-dimensional, 4 as an attractive and one each as a must-be and an indifferent attribute by pn-subjects. Almost all requirements which were classified as onedimensional by pn-subjects were classified as must-be attributes by pw-subjects. Conclusion:Typical one-dimensional attributes were related to services associated with the planning and travel process, typical attractive requirements were associated with additional support during hospital stay as a sophisticated room equipment and Russian-speaking staff. To maintain satisfaction must-be and attractive attributes have to be well controlled mainly by facilitating the travel process. Disproportional gains in satisfaction can be achieved by special offers during hospital stay.

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“…Therefore, it is possible that this restriction has excluded valuable publications in other languages, especially Japanese. To increase the number of papers from Japan, three conference papers (Kano, 1995;Kano, 2001;Yamada, 1998) …”

Section: Literature Reviewmentioning

confidence: 99%

Theory of attractive quality and the Kano methodology – the past, the present, and the future

Witell

Löfgren

Dahlgaard

2013

Total Quality Management & Business Excellence

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The theory of attractive quality and the Kano methodology were introduced about 30 years ago. Since then, research and practitioner communities have adopted both the theory and the methodology as they help to explain the roles different quality attributes play for customers. This paper reviews 147 research papers published between 1984 and 2012 and identifies three distinct phases in the development of the research field; Emergence, Exploration, and Explosion. In addition to the review of existing literature, the present paper sets the scene for the next phase of the research -Explanation -to further develop the field.

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Upsizing the organization by attractive quality creation

Cited by 228 publications

References 2 publications

Product Planning techniques: investigating the differences between research trajectories and industry expectations

Product Planning techniques: investigating the differences between research trajectories and industry expectations

Expectations of Russian Medical Tourists on German Health Care Services: A Kano Model-Based Analysis

Theory of attractive quality and the Kano methodology – the past, the present, and the future

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