Uporedna Analiza Onlajn Vidljivosti Visokoškolskih Ustanova Primenom Alata Internet Marketinga

Abstract

Oblast: INŽENJERSKI MENADŽMENTKratak sadržaj -Učestala upotreba interneta u obrazovanju uslovila je promenu procesa prenošenja znanja i istraživanja u velikoj meri. Samim nastankom interneta, dogodile su se promene u sferi marketinga, te pored dosadašnjeg tradicionalnog marketinga, nastaje internet marketing i velikom brzinom uzima primat u odnosu na sve dosadašnje načine oglašavanja. Cilj ovog rada jeste da istakne značaj, ulogu i prednosti internet marketinga, ali i njegovu primenu u visokom obrazovanju, sa posebnim akcentom na benefite primene alata internet marketinga u visokoškolskim ustanovama U radu su analizirani najbolji strani i domaći univerziteti i njihova primena onlajn alata internet marketinga. Ključne reči: visokoškolske ustanove, obrazovanje, internet, internet marketing, alati internet marketinga Abstract -The frequent use of the internet in education has led to a significant change in the process of transferring knowledge and research. With the emergence of the Internet, the sphere of marketing has been changed and in addition to the traditional marketing, Internet marketing emerged and with great speed takes superior position over all previous forms of advertising. The aim of this paper is to emphasize the importance, role and advantages of internet marketing, as well as its application in higher education, with particular accent on the benefits of using internet marketing tools in higher education institutions. The paper analyses the best foreign and domestic universities and their use of internet marketing tools.