Upaya Peningkatan Pendapatan Usaha Melalui Analisis Riset Pasar Pada Umkm Kota Tegal

Abstract

Abstract Market research is the process of identifying, collecting, analyzing, disseminating, and using information in a systematic and objective manner to help management make decisions related to identifying and solving problems in the marketing sector. Based on the results of previous research, it shows that the right strategy for developing small enterprise businessin Tegal City is through exploiting existing opportunities by expanding markets, increasing production growth and striving for maximum technological advancement. One of these strategies can be done is by conducting market research to find out the opinions and needs of consumers related to products offered by small enterprise business in Tegal City. The implementation of this community service has gone according to the planned schedule. From the community service activities that have been implemented, it can be concluded that community service activities can be said to be successful and get positive responses from activity participants who are small enterprise business in Tegal City. This is indicated by the development of participants' knowledge, understanding and skills regarding market research.  Keywords: Market Research, small enterprise business