Upaya Meningkatkan Angka Kunjungan Museum Melalui Social Media Marketing – Studi Pendahuluan

Cornellia, Ayu Helena; Hermawan, Hary

doi:10.47608/jki.v14i12020.1-8

Cited by 3 publications

(3 citation statements)

References 5 publications

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“…Kualitas informasi, kualitas layanan dan kualitas system juga sangat dan perlu diperhatikan (Shodiq et al, 2018;Rachmawati et al, 2019;Pratama et al, 2021); Serta hal lain yang tidak kalah pentingnya adalah kualitas website sebagai gapura pemasaran destinasi (Cornellia & Hermawan, 2020;Hidayatullah, 2020;Stephanie et al, 2019).…”

Section: Pengaruh Attraction Terhadap Minat Berkunjung Melalui Loyaliunclassified

Analisis Pengaruh Attraction, Accessibility, Amenity, Ancillary terhadap Minat Berkunjung Wisatawan melalui Loyalitas Wisatawan sebagai Variabel Mediasi

Ningtiyas

Alvianna

2021

MWS

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Indonesia has many tourist destinations that have great potential, one of which is artificial tourism. One of the tourist destinations visited by many tourists in East Java, namely Malang, is better known in all circles. This study describes the influence of tourism components consisting of Attraction, Accessibility, Amenities, Ancillary on Tourist Visiting Interest San Terra De Laponte Malang Regency through Tourist Loyalty as a mediating variable. This population is tourists who have visited the San Terra De Laponte destination with a sample of 65 respondents. Data analysis used multiple linear regression and hypothesis testing. From the analysis and discussion, it is found that Attraction, Accessibility, Amenities, Ancillary have a positive and significant effect on Tourist Loyalty. Furthermore, Attraction, Accessibility, Amenities, Ancillary have a positive and significant effect on Visiting Interest. This shows that what tourists get and what tourists feel have a positive impact so that they attract tourists to revisit San Terra De Laponte, Pujon, Malang Regency

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Section: Pengaruh Attraction Terhadap Minat Berkunjung Melalui Loyaliunclassified

Analisis Pengaruh Attraction, Accessibility, Amenity, Ancillary terhadap Minat Berkunjung Wisatawan melalui Loyalitas Wisatawan sebagai Variabel Mediasi

Ningtiyas

Alvianna

2021

MWS

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“…Berdasarkan karakteristik tersebut destinasi wisata perlu menyesuaikan diri dengan perkembangan teknologi mengingat kebutuhan pasar wisatawan yang diproyeksikan akan mendominasi selama beberapa tahun kedepan. Museum memerlukan pembaharuan pengalaman yang disajikan agar masyarakat dapat terus tertarik berkunjung ke museum (Cornellia, 2018;Cornellia & Hermawan, 2020).…”

Section: Pendahuluanunclassified

Persepsi Wisatawan Milenial Terhadap Penerapan Smart Tourism di Museum Gedung Sate

2021

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Kota Bandung merupakan salah satu tujuan wisata yang diminati dengan berbagai ragam jenis sumber daya. Potensi tersebut mendatangkan pangsa pasar wisatawan yang besar. Museum Gedung Sate adalah salah satu daya tarik wisata di Kota Bandung. Penerapan smart tourism di Museum Gedung Sate sukses mendatangkan 150 ribu wisatawan dalam satu tahun sejak diresmikan. Hal tersebut menjadi tantangan dalam upaya meningkatkan kunjungan dan mengembangan potensi museum, terutama di pandangan generasi milenial yang merupakan pangsa pasar terbesar di industri pariwisata. Penelitian ini berutjuan untuk mengevaluasi persepsi wisatawan milenial terhadap penerapan konsep smart tourism di Museum Gedung Sate. Metode kuantitati deskriptif dilakukan untuk memahami persepsi dari wisatawan milenial. Hasil penelitian didapatkan dimensi persepsi eksternal dan internal memberikan hasil positif dalam pembentukan persepsi terhadap penerapan konsep smart tourism. Selanjutnya, hasil penelitian dapat menjadi referensi pengelola museum dalam melakukan pengembangan smart tourism, serta menambah kajian empiris terkait smart tourism pada museum.

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“…In connection with Museum activities during the pandemic, Ayu Helena et al [8] said that museums can use a marketing strategy through the Virtual Museum. The virtual museum itself has many advantages, such as being able to inform, introduce, and promote museums effectively and efficiently.…”

Section: Literature Reviewmentioning

confidence: 99%

The Impact of Pandemic Covid-19 on Museum Existence

Fitriyani¹,

Khairani²,

Saepudin³

et al. 2021

Proceedings of the 3rd International Colloquium on Interdisciplinary Islamic Studies, ICIIS 2020, 20-21 October 2020, Jakarta,

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This study aims to provide an overview impact of the Covid-19 pandemic on museum activities, especially those in Jakarta. The method used is a descriptive qualitative method. This study uses sources based on secondary data from online news platforms, research results, journals, and other references that are related to research. Techniques used in data collection using documentation techniques. The conclusion from this research is that there are several impacts, both positive and negative, which greatly influence the existence of the museum. The main impact on museums during the pandemic was a decrease in visitor numbers and museum closures, constraints on museum maintenance, and an increase in the museum's digital services.

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Upaya Meningkatkan Angka Kunjungan Museum Melalui Social Media Marketing – Studi Pendahuluan

Cited by 3 publications

References 5 publications

Analisis Pengaruh Attraction, Accessibility, Amenity, Ancillary terhadap Minat Berkunjung Wisatawan melalui Loyalitas Wisatawan sebagai Variabel Mediasi

Analisis Pengaruh Attraction, Accessibility, Amenity, Ancillary terhadap Minat Berkunjung Wisatawan melalui Loyalitas Wisatawan sebagai Variabel Mediasi

Persepsi Wisatawan Milenial Terhadap Penerapan Smart Tourism di Museum Gedung Sate

The Impact of Pandemic Covid-19 on Museum Existence

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