Unveiling User Perspectives: Exploring Themes in Femtech Mobile App Reviews for Enhanced Usability and Privacy

Abstract

Femtech, a growing sector in mobile healthcare technology, caters to women's needs across various life stages with digital solutions like period tracking and pregnancy management apps. Maintaining robust data privacy is crucial due to the sensitive nature of the information involved, such as menstrual cycles and pregnancy status. Our research analyzes user feedback from platforms like the Apple App Store and Google Play Store to understand perceptions of femtech apps, covering accessibility, interface, features, and privacy concerns. Understanding user perspectives helps developers enhance usability and trust, driving further adoption. Prioritizing privacy also fosters industry advancement. This paper stresses the importance of dialogue among developers, users, and policymakers in femtech. Our findings aim to facilitate positive change within the femtech sector, leading to more inclusive, user-centric, and ethically driven advancements, benefiting both the industry and its users.