Unveiling the power of video sentiment analysis for predicting advertising effectiveness: exploratory research on femvertising

Hamelin, Nicolas; Rahimi, Ramy A.; Balaji, Sivapriya; Pismennaya, Irina; Bui, Nhat Quang; Ta, Hong Anh

doi:10.1057/s41270-024-00334-x

J Market Anal

2024

DOI: 10.1057/s41270-024-00334-x

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Unveiling the power of video sentiment analysis for predicting advertising effectiveness: exploratory research on femvertising

Nicolas Hamelin,

Ramy A. Rahimi,

Sivapriya Balaji

et al.

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Unveiling the power of video sentiment analysis for predicting advertising effectiveness: exploratory research on femvertising

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References 42 publications

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