Unveiling the heartbeat of employee engagement and social responsibility: the mediating role of affective commitment in Ghanaian Universities

Abstract

In the current higher education environment in Ghana, universities have directed their attention towards fulfilling their social obligations, which are referred to as University Social Responsibility (USR), to both their internal and external stakeholders. This study, driven by the Stakeholders Theory, examines the premise that affective commitment serves as a positive and substantial mediator in the relationship between USR and employee engagement. Therefore, this study investigates the impact of both internal and external corporate social responsibility (CSR) initiatives on the emotional commitment and level of involvement of employees in Ghanaian institutions. This study utilised the research onion framework to guide its methodology. It employed a cross-sectional survey design, based on the positivism paradigm and supported by the hypothetico-deductive model. The purpose was to test hypotheses and measure the relationships between user satisfaction and staff engagement, with affective commitment acting as a mediator. The study was conducted within the context of Ghanaian universities. A two-stage stratified sampling method was utilised to choose 412 participants for the survey. The data collected via a 5-point Likert scale empirically validated questionnaire with Cronbach’s alpha coefficient (?) > 0.70 was adapted for the survey. The data collected were configured and subjected to Structural Equation Modelling for analysis at a significance level of p<.05 using the SMART pls software. This survey found that affective commitment is a statistically significant factor that directly explains and predicts the mediation effect of internal CSR on employee engagement (beta=0.217; t>1.96; p=0.000: p<0.05), and external CSR on employee engagement (beta=0.065; t>1.96; p=0.000: p<0.05) in Ghanaian universities enrolled in the survey. This study recommends that public and private universities in Ghana should foster a strong sense of commitment and loyalty among employees towards the organisation and its CSR efforts.