Critical educational researchers in the United States and elsewhere are missing something essential in their inattention to considerable support among Black urban women for market-based educational reforms, including vouchers. While the educational left has engaged in important empirical and theoretical work demonstrating the particularly negative impact of educational marketization on the disenfranchised, not enough attention has been paid to the crucial role the educationally dispossessed have actually played in building these otherwise conservative reforms. Engaging with Michael AppleÕs arguments concerning processes of identity formation within conservative movement-making, we can begin to conceptualize the importance of subaltern groups in market-based educational reforms. Yet ethnographic work conducted with Black voucher mothers, school officials, and community leaders in Milwaukee, Wisconsin, shows that this subaltern process of conservative formation does not always occur in the manner theorized by Apple and his colleague Anita Oliver, in which ideologically relatively unformed parents and families are ''pushed'' to the Right by an intransigent state. Although the conceptual tools they provide are the foundation of our ability to imagine a more compelling theorization of dynamics and social actors in Milwaukee, significant conceptual-not to mention empirical-work remains to be done. In this essay I renovate Apple and OliverÕs arguments concerning conservative modernization in order to make them more resonant with the processes of race, gender, subaltern identity formation and agency evident in my ethnographic field research with low-income African-American women choosing vouchers Thomas C. Pedroni is an assistant professor of secondary social studies methods, educational foundations, curriculum theory, and qualitative research methodology at Utah State University. His recent research has centered on issues of identity formation and subaltern agency among urban low-income predominantly African-American and Latino parents within otherwise largely conservative coalitions for publicly financed private school vouchers. His research interests also include the development of composite critical and post-structural approaches in educational theory and research, the identification of persistent exclusionary power/ knowledge regimes in state-level educational reforms, and the analysis of the increasing colonization of the global educational sphere by neo-liberal and managerial forms. Address correspondence to Thomas C. Pedroni,