Untangling the complexity of market competition in consumer goods -A complex Hilbert PCA analysis
Makoto Mizuno,
Hideaki Aoyama,
Yoshi Fujiwara
Abstract:Today's consumer goods markets are rapidly evolving with significant growth in the number of information media as well as the number of competitive products. In this environment, obtaining a quantitative grasp of heterogeneous interactions of firms and customers, which have attracted interest of management scientists and economists, requires the analysis of extremely high-dimensional data. Existing approaches in quantitative research could not handle such data without any reliable prior knowledge nor strong as… Show more
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