“…This behavior creates financial constraints that could impede investing in innovation (Carney, 2005). Moreover, family firm behavior is distinctively driven by economic and non-economic goals (Chrisman, Chua, Pearson, & Barnett, 2012;Randolph, Alexander, Debicki, & Zajkowski, 2019). To protect the business for future generations and their noneconomic utilities (Gómez-Mejía, Haynes, Núñez-Nickel, Jacobson, & Moyano-Fuentes, 2007;Kotlar, Signori, De Massis, & Vismara, 2018), family firms tend to be more risk averse (Naldi, Nordqvist, Sjöberg, & Wiklund, 2007) and prefer investments that protect the cash flow of the current business (Morck & Yeung, 2003).…”