Small and medium-sized machine-building enterprises (SMEs) have great potential for developing the relevant sector of the economy. For the sustainable development of such enterprises under the high pressure of technologies, it is worth choosing appropriate ways of presenting and exchanging information and using modern digital services following the concept of Industry 4.0. The analysis of the conditions of internal and external sustainable development of machinebuilding SMEs identified the main logistical problems limiting the growth of competitiveness. The article highlights the perspective of using digital integration of information about product life cycle: from CAD/CAE/CAM/CAPP design to supply and sales in conditions of horizontal cooperation. Particular attention had paid to determining the role of digital 3D models in Force Majeure circumstances, which are especially acute for SMEs. The research is based on using machinebuilding products -A Mixed Flow turbine. The digital transformation tool was the mobile application for the Android platform that made it possible to read a QR code and display a 3D product model with data. The proposed solution can increase the efficiency of supply chain planning due to constantly providing information about every stage of the product lifecycle.