2012
DOI: 10.3923/jas.2012.113.124
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Unsteadiness of the Resource-based Competitive Advantage in Absence of Competitive Strategy: Lessons from the Malaysian Wooden Furniture Industry

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“…With strength in commodity-type product manufacturing, Malaysian exporters are finding it difficult to compete in this marketplace and retain their profit margin (Ratnasingam and Ioras 2015). As implied in this study, the Original Equipment Manufacturing (OEM) strategy, which accounts for 75% of the manufacturing capacity, must be reduced and shifted towards Original Design Manufacturing (ODM) and Original Brand Manufacturing (OBM) strategies (Ziaie et al 2012). This will allow the Malaysian timber products to be exported to other non-traditional markets, in which the products are expected to face less competition and be more profitable.…”
Section: Market Structurementioning
confidence: 99%
“…With strength in commodity-type product manufacturing, Malaysian exporters are finding it difficult to compete in this marketplace and retain their profit margin (Ratnasingam and Ioras 2015). As implied in this study, the Original Equipment Manufacturing (OEM) strategy, which accounts for 75% of the manufacturing capacity, must be reduced and shifted towards Original Design Manufacturing (ODM) and Original Brand Manufacturing (OBM) strategies (Ziaie et al 2012). This will allow the Malaysian timber products to be exported to other non-traditional markets, in which the products are expected to face less competition and be more profitable.…”
Section: Market Structurementioning
confidence: 99%