“…Our main result regarding the positive relationship between personal experience with COVID-19 and retail investments is explained through different behavioural finance theories, namely terror management theory, salience theory, and optimism bias. Terror management theory suggests that mortality reminders lead people to place more value on money and wealth creation ( Arndt, Solomon, Kasser, & Sheldon, 2004 ; Kasser & Sheldon, 2000 ; Rindfleisch, Burroughs, & Wong, 2008 ; Zaleskiewicz, Gasiorowska, Kesebir, Luszczynska, & Pyszczynski, 2013 ), salience theory posits that retail investors in particular tend to consider the most salient information and overestimate future returns ( Bordalo, Gennaioli, & Shleifer, 2012 ; Bordalo, Gennaioli, & Shleifer, 2013 ; Itti & Koch, 2000 ; Kahneman & Tversky, 1973 ), and optimism bias is associated with high trading volumes ( Glaser & Weber, 2007 ; Iqbal, 2015 ; Puri & Robinson, 2007 ) and it is higher in people who are more vulnerable to COVID-19 ( Asimakopoulou et al, 2020 ; Fragkaki, Maciejewski, Weijman, Feltes, & Cima, 2021 ; Gassen et al, 2021 ; Maksim et al, 2022 ) as observed in our study. We contribute to these streams of literature by showing that COVID-19 vulnerable people invest more as a result of their personal experience with the pandemic.…”