Unravelling US maternal mortality through critical discourse analysis

Abstract

Objectives: Given that pregnancy health information seeking is common and considered impactful on health outcomes, the potential lack of fair and clear information within media may be an impediment towards women developing their own agency and working towards the transformation and betterment of their own outcomes. Setting: The USA has the worst maternal mortality rate of any developed country. Women’s opinions are shaped and informed by public media and discourse; therefore, a critical look at how public media texts support women’s agency is of significance. Method: Reducing maternal mortality requires more than just effective health interventions. This paper uses critical discourse analysis to examine two samples of widely viewed public discourse around the issue of US maternal mortality and reveals the murky and polarised dialogue contained in each. Results: The two samples may be representative of a larger lack of clarity in US discourse about maternal mortality, a body of discourse which – to the detriment of women’s maternal morbidity and mortality outcomes – subtly but powerfully either declines to admit mistakes or uses polarising, overly simplified language. Conclusion: Recognising the polarised dialogue surrounding maternal mortality and working towards a more reasoned discussion of the issue at hand may promote women’s advocacy and provide potentially better outcomes.

The Activist Company: Examining a Company’s Pursuit of Societal Change Through Corporate Activism Using an Institutional Theoretical Lens

“…For instance, the need to humanize and correctly portray mothers during and after birth has only recently garnered more attention as part of activist efforts toward gender equality and access to reproductive health care. Previously, the focus before, during, and after childbirth has been primarily on the baby while the well-being of mothers has been less considered (Prata, Tavrow, and Upadhyay 2017), and scholars have advocated for a more reasoned discussion to help empower women in this context (Allen and Benedetti 2019). However, this issue has begun to receive more attention—at least in the United States—not only due to celebrities, such as Amy Schumer, speaking out candidly about postpartum challenges but also because the marketplace started to take on this issue and created awareness by launching products specifically focusing on the postpartum period.…”