Unravelling the Relationship between Competitiveness Trait and Intention to Use Memory Implants: The Moderating Roles of Moral Equity, Egoism, and Utilitarianism

Ahadzadeh, Ashraf Sadat; Ong, Fon Sim; Deng, Ruolan; Ali, Rizwanah Souket

doi:10.1080/10447318.2023.2291621

Cited by 2 publications

(3 citation statements)

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“…While the use of these technologies for medical purposes is commonly accepted, their use in enhancing capabilities raises ethical controversies [6,8] that have been tested as relevant in empirical analyses. Thus, Ahadzadeh et al [38] observed that ethical perceptions such as moral equity diminish the influence of perfectionism on behavioral intention to adopt brain implants. Reinares-Lara et al [35] observed that the personal and social perceptions of what is fair, acceptable, and appropriate influence the impact of the constructs of the CAN model on behavioral intention to use neural implants.…”

Section: Subjective Normmentioning

confidence: 99%

“…[2,28,36] find that moral equity and relativism influence positively behavioral intention. Ahadzadeh et al [38] find that a moral equity against insertables moderates perfectionism in terms of intention to use.…”

Section: Mesmentioning

confidence: 99%

“…Similarly, given the profound ethical and moral implications of implantable technologies, also makes suitable the use of a multiple ethics scale (MES), as in [28]. Therefore, relevant contributions in this way are seen in the TAM framework [20,[29][30][31][32], UTAUT groundwork [2,33], CAN [5,34,35] model, and MES [2,28,[36][37][38].…”

Section: Introductionmentioning

confidence: 99%

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Assessing the Acceptance of Cyborg Technology with a Hedonic Technology Acceptance Model

de Andrés-Sánchez,

Arias-Oliva,

Souto-Romero

et al. 2024

Computers

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Medical implantable technologies, such as cochlear implants or joint prostheses, have been commonly used since the late 20th century. By contrast, the market for this type of technology is expanding when the purpose is not medical, even though it is more marginal. This study tests a technology acceptance model for the latter type of insideable technology based on an extension of the technology acceptance models TAM and TAM2 proposed for hedonic technologies by van del Heijden. So, the behavioral intention of insertables is explained by the perceived usefulness and perceived ease of use, as well as social influence, as proposed in the TAM2 by Venkatesh and Davis. Additionally, the perceived enjoyment, included in the extension by Van der Heijden, is added as an explanatory factor. We applied structural equation modeling to the theoretical scheme provided by the modified TAM and performed a necessary condition analysis. Statistical analysis showed that all variables considered in the model have a significantly positive influence on behavioral intention. Likewise, the model has good properties both from the point of view of the fit obtained, since it predicts 70% of behavioral intention, and from the predictive point of view. The necessary condition analysis allows us to analyze whether the presence of some of the latent variables postulated to explain the attitude toward implantables is necessary to produce the said acceptance. Therefore, its absence is a critical aspect of expansion. We observed that perceived usefulness manifests itself as a necessary condition for behavioral intention with a medium size. Perceived ease of use and enjoyment also present a significant necessity effect size, but their strength is smaller. By contrast, the subjective norm does not have the status of a necessary variable.

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