Unravelling the differential effects of pride and guilt along with values on green intention through environmental concern and attitude

Abstract

PurposeIn response to scholarly calls, the study aims to extend and magnify the existing understanding by unravelling the differential impact of anticipated emotions on green practice adoption intention through a proposed model by integrating anticipated pride and guilt in the same continuum along with values (altruistic, biospheric and egoistic) on an employee's attitude.Design/methodology/approachA self-administered questionnaire was used to collect data randomly from 307 employees and middle-level executives of three subsidiaries of CIL through the simple random sampling (SRS) technique. Data were analysed using structural equation modelling (SEM).FindingsResults demonstrate that anticipated guilt influences individual cognitions and future ecological decision-making through improved attitude and higher concern for the environment while pride influences only through improved attitude. Other than biospheric and altruistic values, anticipated guilt is a direct and important antecedent of concern. Altruistic values are more influential predictors of environmental intentions in comparison to biospheric values. At the same time, environmental concern is more robust in predicting eco-intentions than attitude.Originality/valueIt makes notable difference from other studies by not only exploring the validity of the relationship between values on attitude and environmental concern but has also considered anticipated emotions of pride and guilt together alongside values on the same continuum as an antecedent of environmental attitude and concern towards employees’ green behavioural intention at the workplace. The findings are believed to provide a common consensus on differential effects of different states of emotions on environmental concern and attitude.

Antecedents of viewers’ watch behavior toward YouTube videos: evidence from the most populous Muslim-majority country

“…Problems might occur when certain creators decide to create certain contents that actually do not match their field of expertise, in which such a step could lead people to believe that all of the information provided within the video is questionable, which, other than lowering people’s assessment of the credibility of the creator, can also lead viewers to find another similar video that was created by a more trustworthy (and credible) individual. Moreover, this result also matched the results obtained by previous studies which also found the significance of attitude in determining people’s intention and actual behavior (Venciute et al , 2023; Doung, 2023; Garcia et al , 2022; Keshavarz et al , 2021; Mukherjee and Chandra, 2022; Park et al , 2022).…”

Promoting Eco-Friendly Behavior On Government And Private Offices In Indonesia: The Mediating Role Of Eco-Friendly Commitmen

“…Employees who are committed and qualified are usually always reliable and will devote their abilities to the maximum. The previous study by Mukherjee and Chandra (2021) showed that expected guilt influences individual cognition and future ecological decision-making through improved attitudes and increased interest in the environment, while pride only affects attitudes. Meanwhile, research by Bhatnagar and Aggarwal (2020) concluded that eco-friendly initiatives from employees, increasing psychological capital, and reducing isolation need to be carried out.…”

Are red managers greener? The relationship of communist CEOs and corporate environmental responsibility in China

“…, 2017; Marquis and Qiao, 2020). “Behavioural channeling” occurs when individuals see what they want to see and hear what they want to hear, thus enabling them to inject their own values into their choices (Marquis and Qiao, 2020; Mukherjee and Chandra, 2021). This is, in part, due to individuals making decisions that are clearly in line with their preferences.…”

“…Ideological imprinting shapes decisions to adopt (or resist) certain practices or policies through two interwoven mechanisms: behavior channeling and perceptual filtering (England, 1967;Gupta et al, 2017;Marquis and Qiao, 2020). "Behavioural channeling" occurs when individuals see what they want to see and hear what they want to hear, thus enabling them to inject their own values into their choices (Marquis and Qiao, 2020;Mukherjee and Chandra, 2021). This is, in part, due to individuals making decisions that are clearly in line with their preferences.…”