Unraveling the path to IoT adoption in agriculture: exploring the impact of mass media and interpersonal sources, mediating role of technological anxiety, and the moderating influence of farmer's psychological capital

Abstract

In this cross-sectional quantitative research study, the researcher aimed to determine whether South Kalimantan Province in Indonesia serves as an optimal location for investigating the application of Internet of Things (IoT) technology in agriculture. The researcher also explored the effects of mass media and interpersonal sources, the moderating role of psychological capital and psychological capital theory, and the mediating in􀅫luence of technological anxiety on farmers' adoption intentions of IoT in agriculture. Our data collection involved survey questionnaires administered to a sample of 305 farmers from South Kalimantan Province. Through rigorous Smart PLS (Partial Least Squares) analysis, we examined the complex interplay of variables in this context. Our 􀅫indings will shed light on the suitability of this region for IoT in agriculture research and provide insights into the multifaceted factors that in􀅫luence farmers' technology adoption decisions. This research contributes to the growing body of knowledge in the 􀅫ield of agricultural technology adoption and can inform policies and strategies aimed at fostering IoT adoption among farmers, not only in South Kalimantan but also potentially in other similar agricultural regions.