This chapter revolves around conceptual discussion on religion, culture, and consumer attitude already existing in literature and then how it has evolved and changed over time. This chapter further unfolds the cohesiveness of these three dimensions towards purchase intention of diversified range of products. It explains how business exploits the mind set of consumers by inculcating religious/cultural aspect to its product and promotion and how religious preaching set a boundary in the thought process of consumers for not adopting certain categories of products. Also, the role of religious beliefs in the decline of business or in increasing the market value of products or brands will be discussed with real illustrations. Overall, this chapter is about how religion impacts consumer attitude in adopting and consuming products along with the impact of innovation adoption on diminishing boundaries of religious practices.