Unpacking strategic corporate social responsibility in the time of crisis: a critical review

Ashraf, Zubaida; Afshan, Gul; Sahibzada, Umar Farooq

doi:10.1108/jgr-03-2021-0030

Cited by 20 publications

(29 citation statements)

References 83 publications

(108 reference statements)

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“…Likewise, CSR during the COVID-19 pandemic seems to protect firm value through a positive effect on stock returns , "CSR communication and international marketing: Insights from the COVID-19 pandemic", International Marketing Review, Doi: https://doi.org/10.1108/ IMR-12-2021-0375. especially when CSR practices are community-based (Qui et al, 2021). Evidently, the communication of CSR practices during the pandemic is important as it helps to build a trustbased relationship with employees, customers, and shareholders, enhancing their participation in the handling of the crisis and allowing the company to gain a competitive advantage (Ashraf et al, 2022).…”

Section: Csr Communication and Covid-19 Pandemicmentioning

confidence: 99%

CSR communication and international marketing: Insights from the COVID-19 pandemic

Farmaki

Hadjielias

Taheri

et al. 2022

IMR

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PurposeThe purpose of this study is to analyze the corporate social responsibility (CSR) communication of the Fortune top-100 companies during the coronavirus disease 2019 (COVID-19) pandemic. Specifically, the authors examine the messages of international companies' CSR communication to customers during the pandemic, focusing particularly on the companies' posts on Twitter. In addition to identifying what international companies communicate, the authors determine the motives of companies' COVID-19-related CSR communication as well as how companies strategically approach CSR communication.Design/methodology/approachUsing Nvivo, the authors carried out content analysis of the COVID-19-related tweets of the Fortune top-100 companies using Twitter's ‘advanced search’ tool. The analysis included tweets posted between 1 February 2020 and September 2021, a period that represents the peak of the pandemic.FindingsStudy findings indicate that COVID-19-related CSR responses of international companies are driven by commitment to organizational values, attainment of recognition for timely response to COVID-19, altruistic motives to combat COVID-19 and congruence with social movements that create expectations from customers to respond to the COVID-19 pandemic. Most companies adopt a response strategy to CSR communication, by informing customers of their COVID-19 responses in relation to several issues such as alterations in companies' processes and the impacts of the pandemic on health.Practical implicationsThe study suggests that the CSR practices of companies should be strategically embedded in organizations' international marketing plans and not remain just on-off responses to crises should marketing-related benefits be obtained. Several recommendations are made to strengthen companies' adoption of a proactive, engagement-oriented approach to CSR communication.Originality/valueThe CSR communication of international companies during external crises has not been sufficiently studied in relation to international marketing, as most studies considered internal corporate crises. Focusing on an external crisis (COVID-19 pandemic) with global impacts, this study advances existing knowledge on international companies' CSR communication to their customers. Additionally, this study offers new insights on the role of integrated, coordinated and consistent CSR messages and strategies, which are targeted to the needs and expectations of domestic and international customers in response to COVID-19 pandemic.

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Section: Csr Communication and Covid-19 Pandemicmentioning

confidence: 99%

CSR communication and international marketing: Insights from the COVID-19 pandemic

Farmaki

Hadjielias

Taheri

et al. 2022

IMR

View full text Add to dashboard Cite

show abstract

“…With this information, we can do a better job of getting rid of greenhouse gases, such as carbon emissions and footprints. We can also do a better job of dealing with trash and encourage people to use less (Ashraf, Afshan, & Sahibzada, 2021). Green finance depends a lot on environmental practices because they are related to the topic at hand and fit with the idea of a sustainable environment.…”

Section: The Csr Objectives and Green Finance's Environmental Factormentioning

confidence: 99%

Role of Green Finance in Attaining Corporate CSR Goals

Kamran

Ambreen

Kiran

et al. 2022

Pak. J. Humanit. Soc. Sci

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To achieve sustainable development goals, economies are increasingly adopting a green financing strategy. Socioeconomic and environmental initiatives are required for the long-term growth of the firm. CSR developed as a strategy to foster social harmony via the sustained prosperity of corporations. However, in order for organizations to remain consistent with their CSR and sustainability objectives, enormous resources are required. This study explores how green finance contributes to accomplishing, succeeding at, and strengthening CSR in the banking sector. Primary information was gathered from 320 workers in the Pakistani banking sector in order to establish the relationship between the variables used in this study. Green financing and its environmental, economic, and social considerations contribute to the improvement of CSR's numerous aspects, as shown by survey data. The results demonstrated a positive relationship between green finance dimensions and CSR goals. Based on these findings, the researcher concludes the hat financial services industry should put more resources into cultivating CSR behaviours.

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“…Corporate Social Responsibility (CSR) applications also gain significant attention in sports management in recent years (Carlini et al, 2021;Zeimers et al, 2021;Breitbarth et al, 2019). Ashraf et al (2021) provide a critical review of the issue of strategic CSR during the crisis era.…”

Section: Stakeholder Management and Corporate Social Responsibility Csfmentioning

confidence: 99%

Sport Management Maturity Assessment: Application to Cosma Competencies Scale

Tsipoura¹,

Sakellariou²,

Glykas³

et al. 2022

Balkans JETSS

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The results of a literature survey on the application of management science fields to sport management are presented. The most prominent Critical Success Factors and Enablers for their achievement, identified in the SM maturity assessment frameworks are specified. Existing published work in sport management per critical success factor and enabler category is also presented thus providing a theoretical basis for their significance in the sport management field. A novel holistic sports management maturity assessment framework is proposed. The framework is based on and includes, a ten-by-ten matrix, the most prominent critical success factors and enablers identified in the literature survey. The proposed framework is then applied to the most known sport management competencies accreditation framework called COSMA. The result of this application is a proposed novel “tracking matrix”. Both the proposed maturity frameworks and the tracking matrix can be used by both academics and practitioners in the SM field.

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Unpacking strategic corporate social responsibility in the time of crisis: a critical review

Cited by 20 publications

References 83 publications

CSR communication and international marketing: Insights from the COVID-19 pandemic

CSR communication and international marketing: Insights from the COVID-19 pandemic

Role of Green Finance in Attaining Corporate CSR Goals

Sport Management Maturity Assessment: Application to Cosma Competencies Scale

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