Unnatural Narratives, Emotions, and Neoliberalism

Abstract

From the perspective of dialectics and its notion of Wissenschaft (science) implemented into Latin American Marxist Studies of Culture and Media, this article aims at analyzing unnatural narratives developed by authors such as Jan Alber, Henrik Skov Nielsen, etc., in relation to the emphasis on the emotional linked to bio-politics and post-postmodernism. It studies some elements as the violation of the excluded middle from the formal logics into unnatural narratives, as a means to eliminate the notion of mimesis, and at the same time through the non-referentiality and the abstracted, to accentuate the irrational (the emotional). Besides, these narratives are understood as a means of social control and of collaboration in the improvement of the extraction of surplus value, in the context of the current systemic crisis of capitalism. Also, it is assumed a critical position in regard to these narratives, since, in political terms, it is not possible to accept this economic strategy, disguised as a narratological paradigm, with nuances of social control, in the context of the Third-World countries.