“…Powerful social media, including online blogs, microblogging, social networking sites, wikis, media sharing sites and gaming technologies, have become increasingly accessible through mobile technology (Kaplan and Haenlein, ). These media are being widely adopted by the HR function in e‐HR, talent management, communications, and learning and knowledge management strategies (Martin et al ., ; Kristl Davison et al ., ; London and Hall, ; Reddington and Francis, ). In doing so, the function seeks to transform its contribution to the economic and social aims of organisations (Martin et al ., ; Marler, ; Parry and Solidaro, ; Bissola and Imperatori, ).…”