Unlocking the dichotomy of place identity/place image and its impact on place satisfaction for ecotourism destinations

Nogueira, Sónia; Carvalho, João M. S.

doi:10.1080/14724049.2022.2106236

Cited by 3 publications

(1 citation statement)

References 72 publications

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“…In tourism, this concept resembles “place identity”, where a tourist feels the destination is part of him or herself (Su et al , 2011). However, while place identity refers to both the physical as well as the non-physical aspect of the place, such as its image (Nogueira and Carvalho, 2022; Wang and Chen, 2015), the group membership tends to connect with the people of the place (Rosenbaum et al , 2005). In the halal tourism context, this connectedness will subsequently impact Muslim tourists' intention to engage in e-WOM to share their experiences with others (Gerashi and Fakhreddin, 2021; Lai et al , 2022).…”

Section: Theoretical Framework and Hypotheses Developmentmentioning

confidence: 99%

Driving young Muslim loyalty toward Muslim-majority tourism destinations: the sense of community theory perspective

Suhartanto,

Brien,

Amalia

et al. 2024

JIMA

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Purpose This paper aims to assess the sense-of-community role in affecting young Muslim loyalty towards Muslim-majority tourism destinations. Specifically, this research assesses the sense of community dimension in the halal tourism context and evaluates its effects on destination satisfaction, image and loyalty. Design/methodology/approach This research used a quantitative approach by using data from 376 young Indonesian Muslim tourists with past travel experiences to destinations where Muslims are the majority. The dimension of the sense of community was evaluated using exploratory factor analysis. The association between variables was tested using partial least square-structural equation modelling. Findings The finding exhibits three notable sense of community dimensions: membership, influence and need fulfilment and emotional connection. Emotional connection shapes, directly and indirectly, destination loyalty, while influence and need fulfilment affect destination loyalty by satisfaction and destination image mediating role. Lastly, membership has no impact on developing destination loyalty. Practical implications This study offers tourism destinations in Muslim-majority countries an opportunity to draw and create loyalty among young Muslim tourists. Besides offering superior halal services and products, Muslim-majority tourism destinations need to develop young Muslim tourists' emotional connection to the destinations. Originality/value To the best of the authors’ knowledge, this is the first empirical examination of the sense of community's role in influencing tourist loyalty, specifically in halal tourism.

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