Unlocking Potential in the Chemical Industry Sector: An Innovative SWOT Analysis Study
Venkata Lakshmi Suneetha M.,
P. S. Aithal
Abstract:Purpose: The chemical industry sector stands at a pivotal juncture, with rapid technological advancements and evolving market dynamics driving the need for innovative strategies. This study aims to unlock the untapped potential within the chemical industry by employing a unique SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach.
Design/Methodology/Approach: A comprehensive SWOT analysis was conducted using a mixed-methods approach. Quantitative data was gathered through industry reports, ma… Show more
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