Unlocking Business Intelligence and Data Analytics Adoption Patterns: Insights from Jordanian Higher Education Institutions
Nasim Matar,
Amneh Al-Jaber,
Wasef Matar
Abstract:There is a significant change in operational approaches, especially in business intelligence solutions, due to the application of modern technologies at Jordan's universities. However, further research is required. Faculty and staff are often reluctant to accept these technologies, as they are used to traditional teaching approaches. This highlights the importance of examining these change dynamics. To gain more insight into this issue, a questionnaire was created based on the Unified Theory of Acceptance and … Show more
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