Unleashing the Potential Role of CSR and Altruistic Values to Foster Pro-Environmental Behavior by Hotel Employees

Abstract

The hotel sector, around the globe, has a bad reputation due to its oversized carbon footprint. Therefore, this sector requires different approaches to improve its environmental management efforts. In this regard, the importance of employees’ pro-environmental behavior (PEB) has been recently discussed to reduce an enterprise’s carbon footprint. Reflecting this, the current work aims to improve PEB of employees as an outcome of corporate social responsibility (CSR) and altruistic values (ALV) in the hotel enterprises of an emerging economy. A total of 489 valid responses was collected from hotel employees, which were then analyzed through structural equation modeling (SEM). Different hypotheses were validated by employing SEM, and the results confirmed that CSR, directly and indirectly, via ALV as a mediator, improves PEB. The current work offers insights into the hotel industry for improving its environmental footprint through CSR and ALV. Moreover, academically, the current work advances the literature on CSR and environmental management from the perspective of hotel enterprises and by highlighting the role of individual values, especially ALV.

Conceptualizing the Role of Target-Specific Environmental Transformational Leadership between Corporate Social Responsibility and Pro-Environmental Behaviors of Hospital Employees

“…The authors conducted a common latent factor (CLF) test to see if a CLF can explain a sheer amount of total variance (beyond 50%). In this vein, the results showed that no such CLF existed, implying that a CMB issue was not critical in this survey [ 28 ]. Moreover, the authors also noted the standardized regression weights between the two models, a model with no CLF (base-line), and a model with a CLF.…”

“…For example, Lee, Kim, Kim and Choi [ 62 ] used this scale to measure the A.V of individuals. In the hospitality context of Pakistan, a recent study by Shao, Mahmood and Han [ 28 ] also employed this the same. For this scale, the employees were asked to rate their perception ratings with regard to importance.…”

“…However, as the values only provide a general guideline to behavior formation, in investigating the direct link between A.V and PEB it is worthwhile to note their moderating role in a specific relationship [ 28 ]. Therefore, this study proposes A.V as a moderator to produce a conditional indirect effect between the mediated relationship of CSR and PEB.…”

Environmental Corporate Social Responsibility and Workplace Pro-Environmental Behaviors: Person-Organization Fit and Organizational Identification’s Sequential Mediation

“…Drawing on P-O fit and social identity theories [ 32 , 40 , 41 ], the present empirical research tested a sequential pathway model explaining how employees’ perceptions of their organization’s environmental CSR practices foster these workers’ voluntary PEBs on the job. This study sought to expand the existing literature on these behaviors by offering new insights into the ways organizations can foster PEBs among their staff members [ 17 , 20 , 21 , 22 , 23 , 31 , 63 ].…”

“…PEBs consist of employees’ workplace behaviors that have a beneficial effect on the environment [ 13 , 14 , 15 , 16 , 17 , 18 ], such as turning off lights, saving water, separating materials for recycling, or advocating eco-friendly actions. Individually, PEBs may appear to be of little importance, but, as they spread throughout organizations, these behaviors can have a multiplier effect and contribute to the achievement of sustainability targets [ 10 , 19 ].…”