University students' self-presentation on Tiktok in the context of group communication
Arianto Arianto
Abstract:The phenomenon of self-presentation is increasingly trending to reveal, develop identities, manipulate and customise individuals' self-images on social media. University students present themselves on TikTok through video uploads, music, and distributed using TikTok's highly personalised algorithms in group communication: watch history, re-watches, likes, comments, and post-view activity. We present the concept of online impression management through the lens of self-presentation theory as the practice of conv… Show more
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