University selection: information requirements and importance

Veloutsou, Cleopatra; Lewis, John W.; Paton, Robert A.

doi:10.1108/09513540410527158

Cited by 174 publications

(170 citation statements)

References 25 publications

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“…There is a reasonable body of work concerning marketing in higher education (Brookes, 2003 ;Hemsley-Brown and Oplatka, 2006) that focuses on distinct areas of marketing planning (Maringe and Foskett, 2002), marketing communications (Klassen,2002), positioning and corporate identity (Gray, Fam and Llane,2003;Melewar and Akel, 2005) university selection requirements and student satisfaction (Beerli Palacio, Diaz.Meneses and Perez Perez, 2002;Veloutsou, Lewis and Paton, 2004) and, to some extent, the associated discipline of branding. The body of work in the academic literature concerning branding of higher education does seem to be limited, however (Hemsley-Brown and Oplatka, 2006;Waeraas and Solbakk, 2008) despite branding's rise up the strategic agenda for UK universities (Rolfe, 2003).Aspects of branding have been explored; the role of websites in university branding (Opoku, Abratt and Pitt 2006) the role of heritage (Bulotaite, 2003) the emergence of brand identities ( Lowrie, 2007), and harmonisation within brand architecture of universities (Hemsley-Brown and Goonawardana, 2007).…”

Section: Literature Review Branding In Higher Educationmentioning

confidence: 99%

Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?

Chapleo

2011

J Brand Manag

103

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Although branding is now widespread among UK universities, the application of branding principles in the higher education sector is comparatively recent and may be controversial for internal audiences who question its suitability and efficiency.This paper seeks to investigate how and whether the effectiveness of branding activity in the higher education sector should be evaluated and measured, through exploratory interviews with those who often drive it; UK University marketing professionals.Conclusions suggest that university branding is inherently complex and therefore application of commercial approaches may be over simplistic. Whilst marketing professionals discuss challenges they do not necessarily have a consistent view of the objectives of branding activity although all were able to clearly articulate branding objectives for their university, including both qualitative and, to some extent, quantitative metrics. Some measures of the real value of branding activity are therefore suggested but a key debate is perhaps whether the objectives and role of branding in higher education needs to be clarified, and a more consistent view of appropriate metrics reached? Various challenges in implementing branding approaches are also highlighted.

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Section: Literature Review Branding In Higher Educationmentioning

confidence: 99%

Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?

Chapleo

2011

J Brand Manag

103

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“…The destinations' attractiveness can greatly influence the decision of students. Country image reflects the geographical location (Veloutsou et al, 2004;Wagner and Fard, 2009;Beneke and Human, 2010), cultural proximity (Gray et al, 2003), immigration opportunities (Bodycott, 2009;Chen and Tsai, 2007;Mazzarol and Soutar, 2002;Yang, 2007) and future employment. Students tend to evaluate each destination based on the merits and goals.…”

Section: Discussionmentioning

confidence: 99%

Determinants of study abroad decisions among Indian students: a PLS approach

Haldorai

Pillai

Kazako³

2017

IJMIE

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Abstract:In spite of the growing number of universities, the Indian students opt to go abroad for higher education. The objective of this study is to determine the pre-decision factors that motivate Indian students to seek education outside India. A total sample of 210 students was used in this study. A questionnaire with 29 items was used to collect the data through online survey. The data were analysed using SmartPLS due to the formative nature of the indicators. The findings reveal that scholarship, social media, institutional factors, country image, program structure and personal factors influenced the students' choice of destination. Cost did not play a significant role despite the falling rupee value. The findings not only lead to better understanding on Indian students, but also help the policy makers to understand the needs of Indian students. It also suggests the factors that the host countries and their educational institutions need to consider to attract Indian students.

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“…Yapılan literatür taraması sonucunda, üniversite tercihini etkileyen faktörlerin genellikle; üniversitenin saygınlık ve imajı (Soutar & Turner, 2002;MORI, 2004;Moogan et al, 2003;Arpan et al, 2003;Briggs, 2006;Veloutsou et al, 2004;Maringa, 2006;Cosser et al, 2002;Beswick, 1989;Akar, 2012), bilgiye ulaş-ma imkanları (Beswick, 1989), kampus özellikleri ve konumu (Moogan et al, 1999;Chapman, 1981;Moogan et al, 2003;Joseph, 2013;Price et al, 2003;Donnellan, 2002;Briggs, 2006;Akar, 2012;Beswick, 1989;Maringa, 2006) ve sosyal imkânların fazlalığı (Donnellan, 2002;Kallio, 1995;Veloutsou et al, 2004); alt boyutlarından oluştuğu görülmektedir. Bu bağlamda çalış-mamızda ortaya çıkan alt boyutların, daha önceki çalışmalarla benzer özellikler taşıdığını söylemek mümkündür.…”

Section: Tartişma Ve Sonuçunclassified

Investigating the factors that influence the university preference: a countrywide field research in turkey

Çati¹,

Iştar²,

Ozcan³

2016

HIG

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Emel İŞTAR ( ))Düzce ABSTRACTThe purpose of the study is to determine the factors that influence students' university preference. In addition, it is aimed to investigate whether the factors that affect the preferences differ according to demographic variables. The sample of the study comprises of 1112 students who are at the level of preparation to the university entrance exam. The data collected from the questionnaires were analyzed via the frequency analysis, t test and the one way variance analysis. As a result of the factor analysis, respectability, opportunities, campus and sociability were found to be the four main factors that affect students' preference. According to the study results, it was concluded that the female students rather consider the respectability, the opportunities and the campus features of the universities. It was also revealed that those who study numeric-related departments at high-school give more importance the opportunity to access the necessary information at universities. In addition, it was found out that students to prefer the state universities take into account the facilities provided by the institutions.

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University selection: information requirements and importance

Cited by 174 publications

References 25 publications

Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?

Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?

Determinants of study abroad decisions among Indian students: a PLS approach

Investigating the factors that influence the university preference: a countrywide field research in turkey

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