University Reputation: Scale Development and Validation

Telci, E. Eser; Kantur, Deniz

doi:10.21773/boun.28.2.4

Cited by 9 publications

(10 citation statements)

References 46 publications

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“… Telci and Kantur (2014) developed and validated a scale to measure the reputation of universities. The scale consists of 20 indicators divided into three dimensions: academic competence, social attractiveness and responsible management.…”

Section: Literature Reviewmentioning

confidence: 99%

“…In comparison, social attractiveness refers to items such as the innovative capacity of the university among side its physical conditions. Finally, the dimension of responsible management regards the responsibilities of the university management to its stakeholders ( Telci & Kantur, 2014 ). The present study adopted this scale to measure the reputation of HEIs because of the context similarity.…”

Section: Literature Reviewmentioning

confidence: 99%

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Building student loyalty in higher education: the role of corporate reputation

Raja

2023

F1000Res

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Background Reputation is a vital asset for Higher Education Institutions (HEIs) as it constitutes a source of competitive advantage because it works as a quality sign for the stakeholders. Because of globalisation, decreasing funding and the changing environment in the Mozambican higher education market, HEIs need to build a favourable reputation to stay relevant. This research aims to study how a university’s reputation can influence student loyalty. Methods Utilizing a descriptive and analytical methodology, a quantitative investigation was carried out by surveying 402 students enrolled in higher education institution (HEI) courses in Mozambique. The research employed a survey questionnaire to directly collect information from the study participants. Results The study concluded that university reputation affects student loyalty, as the relationship between both variables is statistically significant. All dimensions of HEIs reputation, namely, academic competence, social attractiveness, and responsible management, positively impact student loyalty. Although, the latter variable did not have a statistically significant impact, contradicting the current theoretical framework. Conclusions The study’s findings suggest that corporate reputation has a favorable impact on student loyalty, demonstrating a significant relationship between the two factors. Therefore,improve student retention, HEIs should seek to enhance their academic competence and social attractiveness. Furure research The study suggests future research should address sample composition issues by increasing representation from underrepresented groups. It recommends a more in-depth exploration of the responsible management construct, advocating for the inclusion of context-specific indicators. Furthermore, the study proposes investigating additional factors to enhance the understanding of the relationship between university reputation and student loyalty.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Building student loyalty in higher education: the role of corporate reputation

Raja

2023

F1000Res

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“…Specific to higher education in Turkey, Telci and Kantur (2014) develop a reputation scale for universities. In the reputation model, it is estimated that the reputation of universities is affected by academic competence, social attractiveness, and university management.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The review of literature also reveals that university reputation related studies also serve the specific population such as current students (Alessandri et al , 2006; Sung and Yang, 2009; Polat, 2011; Telci and Kantur, 2014; Sultan and Wong, 2019; Foroudi et al , 2019), alumni and students (Dumitriu, 2018), professors and students (Perez and Torres, 2017) or corporate recruiters (Rindova et al , 2005). Only a small portion of the studies consider different perspectives of the stakeholders.…”

Section: Literature Reviewmentioning

confidence: 99%

The effects of quality of services and emotional appeal on university reputation: stakeholders’ view

Dursun

Gümüşsoy

2021

QAE

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Purpose Competitive universities try to improve their reputation to attract the best students as university reputation is a significant factor affecting the decision of a student. In this context, universities need a systematic management plan to improve their reputation among the stakeholders. This study aims to identify the factors affecting university reputation with the University Reputation Model. This model includes quality of services, emotional appeal, employee competence, academic leadership, student orientation, and social responsibility as possible factors affecting university reputation. . Design/methodology/approach Survey methodology was used in the current study. A total of 1000 questionnaires were collected from the stakeholders: students, alumni, academic and administrative staff. A structural equation modeling technique was used to analyze the data. Findings According to the results, quality of services and emotional appeal affect university reputation directly. Furthermore, employee competence, academic leadership, and student orientation have indirect effects on university reputation with the mediating effect of quality of services. Besides, emotional appeal mediates the effect of student orientation and social responsibility on university reputation. Originality/value A University Reputation Model is developed to explore significant direct and indirect effects of employee competence, academic leadership, student orientation, and social responsibility on the quality of services, emotional appeal, and university reputation. Furthermore, a measurement instrument applicable to various stakeholders of a university is developed. Additionally, large-scale data is collected from the stakeholders in Turkey to increase the validity of the findings.

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“…Investigaciones previas comprueban que el concepto de RC también es aplicable a las instituciones educativas (Alessandri; Yang; Kinsey, 2006; Vidaver-Cohen, 2007; Plewa; Ho; Conduit; Karpen, 2016; Aras; Esen; Özsözgün, 2017): es un constructo multidimensional, que involucra competencia académica, administración responsable y atractivo social Kantur, 2014), en el cual se identifican cinco elementos: liderazgo, enseñanza, investigación, servicio y equidad (Brewer;Zhao, 2010). et al (2006) definen la reputación de la universidad como las representaciones colectivas que sus stakeholders, tanto internos como externos (incluidos los medios de comunicación), tienen de la institución a través del tiempo.…”

Section: Reputación Corporativaunclassified

Impacto de la comunicación de la responsabilidad social universitaria en la selección de universidad y efecto mediador de la reputación

Erazo-Coronado¹,

Aristizábal²,

Garcés-Prettel

et al. 2020

EPI

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The emerging concept of university social responsibility (USR) consists in the fulfillment of the mission of the university in terms of ethical standards, community support, respect for human beings, and respect for the environment. Thus, universities must not only provide professional training but also instill ethical principles in students to allow them to behave as good citizens and help solve community problems. On the other hand, competition for students requires efficient management of university reputation and communication with their stakeholders, to demonstrate the accomplishment of the university’s mission and attract potential students. The objective of this paper is thus to explain the causal relationship between communication about university social responsibility (USR) activities through institutional websites and university selection, as well as the role of reputation. Research work was carried out based on an explanatory cross-sectional design, with a sample of 356 subjects from a population of 11th-grade students from public and private schools in the City of Barranquilla (Colombia). The results revealed that USR communication through institutional websites has a significant influence on university selection, not only directly but also indirectly, through reputation as a mediating variable. These findings contribute at a theoretical level by providing empirical evidence to understand and explain the analyzed topic. Furthermore, the results provide useful information to evaluate USR disclosure and implement strategies to make progress on USR issues. Resumen El naciente concepto de responsabilidad social universitaria (RSU) consiste en el cumplimiento de la misión de la universidad dentro de unos estándares éticos, de apoyo a la comunidad, respeto al ser humano y al medio ambiente. Así, pues, la universidad no sólo debe impartir formación profesional, sino inculcar a sus estudiantes principios éticos que les permitan comportarse como buenos ciudadanos y contribuir a la solución de los problemas de la comunidad. Por otra parte, la competencia entre universidades exige una gestión eficiente de su reputación y de la comunicación con sus distintos stakeholders, para demostrar a la sociedad el cumplimiento de su misión social, y para atraer estudiantes potenciales hacia la institución. Por lo tanto, este artículo tiene como objetivo explicar la relación de causalidad entre la comunicación de las prácticas de RSU en los sitios web institucionales y la selección de universidad, y el papel mediador de la reputación en esta relación. Para lograrlo, se llevó a cabo una investigación cuantitativa de nivel explicativo experimental y diseño transversal, con una muestra conformada por 356 sujetos, de una población de estudiantes de grado 11º de colegios públicos y privados de la ciudad de Barranquilla (Colombia). Los resultados revelan que la comunicación de las prácticas de RSU en los sitios web institucionales ejerce una influencia significativa directa en la intención de selección de universidad, e indirecta, a través de la reputación como variable mediadora. La evidencia empírica aportada representa un avance teórico en la comprensión y explicación del fenómeno estudiado, e igualmente servirá para que las universidades evalúen si están comunicando adecuadamente su responsabilidad social y adopten estrategias para avanzar en este aspecto.

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University Reputation: Scale Development and Validation

Cited by 9 publications

References 46 publications

Building student loyalty in higher education: the role of corporate reputation

Building student loyalty in higher education: the role of corporate reputation

The effects of quality of services and emotional appeal on university reputation: stakeholders’ view

Impacto de la comunicación de la responsabilidad social universitaria en la selección de universidad y efecto mediador de la reputación

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