“…Hence, it becomes a challenge for universities in digital, industrial era 4.0 (Lian, 2019;Yalina & Rozas, 2018). A university must be able to strengthen its competitive advantages and competitiveness in order to maintain its existence (Boscor, 2015;Mainardes, et al, 2011, Panda, et al, 2019. It is also expected that higher education institutions continue improving the program quality so that great graduates can be produced (Ambarita, 2017;Anwar & Pane, 2019;Rusmini, 2015).…”