Unique crisis response strategies in sports public relations: Rugby league and the case for diversion

Bruce, Toni; Tini, Tahlia

doi:10.1016/j.pubrev.2008.03.015

Cited by 49 publications

(44 citation statements)

References 21 publications

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“…The few studies available tend to focus on the analysis of the crisis itself (from a PR point of view) but not on the communications function (Elliott & Smith, 2006;Frick & Prinz, 2006;Gordon & Helal, 2001;Lago, Simmons & Szymanski, 2006), with only a few exceptions. These limited studies link crisis communications with PR and image management, focusing on either the sport organisations' (Bilbil & Sutcu, 2008;Bruce & Tini, 2008) or the individual athletes' (Bernstein, 2012;Brown, Dickhaus, & Long, 2012;Kristiansen & Hanstad, 2012;Trosby, 2010;Wilson et al, 2008) image restoration practices. This lack of academic resources could be due to the fact that gaining access to such valuable and sensitive information as crisis communication can be exceptionally difficult.…”

Section: Crisis Communication In Sport/footballmentioning

confidence: 99%

Crisis-Communications Management in Football Clubs

Manoli

2016

International Journal of Sport Communication

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An escalating number of crises appear in the sport industry in general and the football industry in particular that make the area of crisis communication an increasingly important matter in both the everyday running and the long-term viability of football. However, the sensitivity of the topic makes an extensive analysis on crisis communications current practice a particularly challenging task. This study examines how crisis communications is managed, by investigating the current practices and techniques employed in English Premier League clubs, as they were presented by communications professionals employed in the clubs. The analysis of the clubs' practices underlines the lack of pro-activity and presents the most popular strategies of crisis communications management; the "wait for the dust to settle" and the "react promptly before the noise grows". In addition, an under-documented technique is examined: the use of the informal personal relationships between the employees of the clubs and the members of the media. This study also introduces the Crisis Communications Management in Football model, which illustrates the practices identified through this study and can potentially act as a guide for crisis communications analysis in a number of other industries.

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Section: Crisis Communication In Sport/footballmentioning

confidence: 99%

Crisis-Communications Management in Football Clubs

Manoli

2016

International Journal of Sport Communication

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“…That is, the effect of crisis communication depends on how the crisis communicators communicate with the public. In sports, crisis communicators (e.g., athletes, coaches, team spokespersons, sport agencies) attempt to minimize damages caused by crises in sports (e.g., athletic scandals) using response strategies such as apology or denial (Bruce & Tini, 2008;Len-Ríos, 2010).…”

Section: Directness Of Crisis Communicatormentioning

confidence: 99%

“…Sports is a unique product in that sport celebrities' (e.g., athletes, coaches, and athletic directors) images and messages are delivered mainly through media coverage and sport fans are affected by the media coverage (Bruce & Tini, 2008). In particular, media coverage regarding sport celebrity scandals (e.g., Lance Armstrong's doping scandal and Tiger Woods' sex scandal) significantly affect sport fans (Osborne, Sherry & Nicholson, 2016) as well as damages sport celebrities' images and reputation (Bruce & Tini, 2008).…”

Section: Introductionmentioning

confidence: 99%

“…In particular, media coverage regarding sport celebrity scandals (e.g., Lance Armstrong's doping scandal and Tiger Woods' sex scandal) significantly affect sport fans (Osborne, Sherry & Nicholson, 2016) as well as damages sport celebrities' images and reputation (Bruce & Tini, 2008). In other words, athletic scandals negatively affect sport fans' attitudes toward sport celebrities (Fink, Cunningham & Kensicki, 2004;Till & Shimp, 1998).…”

Section: Introductionmentioning

confidence: 99%

“…Athletic scandals have become popular theme in sport (Mazanov & Connor, 2010) and many studies (Hughes & Shank, 2005;Sato, Ko, Park & Tao, 2015;Um, 2013;Washington, 2015) have focused on examining the impact of sport celebrity scandals on sport fans, teams, and organizations. Nevertheless, Crisis communication strategies regarding sport celebrity scandals have not been thoroughly examined in previous research (Bruce & Tini, 2008). In particular, little research has been conducted regarding effective media response strategies when sport celebrity scandals occur.…”

Section: Introductionmentioning

confidence: 99%

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Crisis Communication in Sport Celebrity Scandals: Effects of Openness, Directness, and Credibility of Response to Scandals on the Behavioral Intentions of MLB Fans

Hwang¹

2017

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Athletic scandals have become popular theme in sport and many studies have focused on examining the impact of sport celebrity scandals on sport fans, teams, and organizations. Nevertheless, there has been minimal research regarding effective media response strategies when sport celebrity scandals occur. Therefore, the purpose of this study is to examine how a sport celebrity's media response to athletic scandals affects credibility of the response to scandals and a sport fan's behavioral intentions to support.A sample unit of this study was a Major League Baseball (MLB) fan who visited a stadium to enjoy the game and a total of 308 (Male: 158 / Female: 150) individuals were randomly asked at baseball stadiums in Midwest area. To examine sport fans' perceptions about sport celebrity scandals, a self-administered survey was conducted. The data was analyzed using Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) test.Results of the study revealed openness to scandal response and directness of crisis communicator positively affected credibility of scandal response respectively, and credibility of the

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Auditing and crisis management: The 2010 Melbourne Storm salary cap scandal

Andon

2012

Accounting, Organizations and Society

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Unique crisis response strategies in sports public relations: Rugby league and the case for diversion

Cited by 49 publications

References 21 publications

Crisis-Communications Management in Football Clubs

Crisis-Communications Management in Football Clubs

Crisis Communication in Sport Celebrity Scandals: Effects of Openness, Directness, and Credibility of Response to Scandals on the Behavioral Intentions of MLB Fans

Auditing and crisis management: The 2010 Melbourne Storm salary cap scandal

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