Unintended Effects of a Domestic Violence Campaign

Keller, Sarah; Wilkinson, Timothy J.; Otjen, A. J.

doi:10.2753/joa0091-3367390404

Cited by 42 publications

(39 citation statements)

References 32 publications

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“…As mentioned earlier, few studies have evaluated public health campaigns designed to raise awareness or change attitudes about IPV, and most of these suffered from limited evaluation techniques (Campbell & Manganello, 2006;Keller, Wilkinson, & Otjen, 2010). Campbell and Manganello (2006) reviewed existing IPV public health campaigns, which consisted of two main types.…”

Section: Narrative Persuasion and Social Changementioning

confidence: 99%

Setting the Stage for Social Change: Using Live Theater to Dispel Myths About Intimate Partner Violence

Dill‐Shackleford

Green

Scharrer

et al. 2015

Journal of Health Communication

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Research has demonstrated the ability of fictional narratives to educate about social and health issues. Although some entertainment-education efforts have used live theater as a mechanism for social change, very few use social science methods to demonstrate exposure effects. This project used live theater to increase understanding and knowledge about intimate partner violence, a pervasive and costly social and health problem. Audiences watched either a play about abusive relationships-emphasizing psychological abuse and the role of coercion and control-or a control play. Compared with controls, those who watched the abuse play were more knowledgeable and less accepting of myths about abusive relationships in a way that mirrored play content. Although both plays were highly transporting, transportation did not explain a significant amount of variance in the attitudes toward intimate partner violence. These results provide rare evidence for theater as a tool for social change.

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Section: Narrative Persuasion and Social Changementioning

confidence: 99%

Setting the Stage for Social Change: Using Live Theater to Dispel Myths About Intimate Partner Violence

Dill‐Shackleford

Green

Scharrer

et al. 2015

Journal of Health Communication

View full text Add to dashboard Cite

show abstract

“…This results in a filtering effect whereby the stimulus is no longer being processed by the observer. This phenomenon has for example been well documented in public awareness campaigns focusing on smoking, drinking and driving, and personal health, whereby the audience disengages with ads containing excessive levels of graphic reinforcement or messages that contrast with preexisting mood states (Cho & Salmon, 2007;Keller, Wilkinson, & Otjen, 2010;Sar & Anghelcev, 2013). Violent content may therefore persuade potential consumers to avoid the medium.…”

Section: Market Valuation Of Violent Content and Resulting Pricing Efmentioning

confidence: 92%

The Impact of Violent Content on Pricing of Media Products

Estelami

2015

Journal of Promotion Management

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Although considerable research exists on the impact of exposure to violence on individual and group behavior, existing research has not examined how violent media are valued by consumers, specifically as it relates to the pricing and promotion of media products. In this study a total of 960 monthly price observations for video games and DVD movies were collected. Pricing data for the month of product launch as well as the months following the launch were compiled and subjected to ANOVA and regression analyses, to determine the role of violent content on both new and pre-owned prices. Consistent with the theoretical framework presented, the results indicate that violence can systematically impact prices, but the impact depends on the medium. In the video game market violent content contributes to a faster rate of price depletion, while in the DVD market it helps new product prices appreciate post-launch. The article concludes with a discussion of the implications of the findings for managers, public policy advocates, and researchers.

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“…Furthermore, acceptance of the message might change based on sex of those who are exposed to the message. Keller et al (2010) work found that women were significantly more aware of DV services available after exposure to the campaign, had greater perceived response efficacy and were more aware of DV in general than men. Also, women's perceived severity beliefs increased while men's decreased (Keller et al, 2010).…”

Section: Review Of Past Domestic Violence Campaignsmentioning

confidence: 96%

“…Keller et al (2010) work found that women were significantly more aware of DV services available after exposure to the campaign, had greater perceived response efficacy and were more aware of DV in general than men. Also, women's perceived severity beliefs increased while men's decreased (Keller et al, 2010). Therefore, campaigns need to carefully consider whether their messages might be interpreted differently based on sex.…”

Section: Review Of Past Domestic Violence Campaignsmentioning

confidence: 96%

“…According to their research, if an audience doesn't feel like they have the ability to change abusive behavior, they might not accept the message or could even experience boomerang effects (Keller et al, 2010). Furthermore, acceptance of the message might change based on sex of those who are exposed to the message.…”

Section: Review Of Past Domestic Violence Campaignsmentioning

confidence: 99%

See 1 more Smart Citation

#WhyITold: A Pilot Test of Twitter Messages Aimed at Promoting Bystander Intervention against Domestic Violence

Wong

Bostwick

2017

SMC

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This study examined the effectiveness of various messaging via Twitter in persuading bystanders of domestic violence (DV) to intervene on behalf of DV victims. Using Fishbein's (2000) integrative model of behavioral prediction as a guiding framework, an experiment was conducted with 196 undergraduates from a large Southwestern university. Participants were randomly assigned to read either a: (1) tweet describing warning signs associated with DV motivating bystander intervention, (2) gain or loss framed tweet emphasizing why a bystander chose to intervene, or (3) control tweet that simply provided statistics on the prevalence of DV in the U.S. Results indicate injunctive norms were the best predictor of participants' intent to intervene in a DV situation, and that the most effective approach to promoting bystander intervention is to highlight warning signs of DV. Implications for practice are also discussed.

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Unintended Effects of a Domestic Violence Campaign

Cited by 42 publications

References 32 publications

Setting the Stage for Social Change: Using Live Theater to Dispel Myths About Intimate Partner Violence

Setting the Stage for Social Change: Using Live Theater to Dispel Myths About Intimate Partner Violence

The Impact of Violent Content on Pricing of Media Products

#WhyITold: A Pilot Test of Twitter Messages Aimed at Promoting Bystander Intervention against Domestic Violence

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