Unintended consequences in the evolution of affiliate marketing networks: a complexity approach

Mariussen, Anastasia; Daniele, Roberto; Bowie, David

doi:10.1080/02642060903580714

Cited by 27 publications

(29 citation statements)

References 40 publications

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“…Moreover, the need to understand emergent change in the environment becomes particularly evident as the pace of development of technology increases and as the impact of the internet, with its innovative distribution opportunities, creates continuous change (Mariussen et al . ).…”

Section: Research On Antecedents Of Marketing Iorsmentioning

confidence: 97%

“…In a theoretical article, Wang and Fesenmaier () and Mariussen et al . () include economic and market uncertainty among factors pushing the development of marketing IORs. More specifically, a high market uncertainty is found to influence the choice of governance form, favoring non‐equity IORs (Li et al .…”

Section: The Antecedents Of Marketing Iors’ Development Processmentioning

confidence: 99%

“…Furthermore, some specific phenomena, such as affiliate marketing networks (i.e. a form of partnering on the internet for marketing purposes), were born as a response to market uncertainty and advances in technology (Mariussen et al 2010). Indeed, when uncertainty is present, predicting future market demands becomes especially problematic, and friction and disagreement between partners increase difficulties associated with decision making (Yi et al 2010).…”

Section: Characteristics Of Environmental Conditionsmentioning

confidence: 99%

See 2 more Smart Citations

Interorganizational Relationships in Marketing: A Critical Review and Research Agenda

Agostini

Nosella

2015

Int J Management Reviews

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Over recent decades, the area of marketing interorganizational relationships (IORs) has received increasing attention from both academics and practitioners, even if a comprehensive portrayal of past research is still lacking. Hence, the aim of the present paper is to review the literature on marketing IORs in order to develop a framework meant to organize the different contributions in this area and suggest new paths for future research. The analysis suggests that three main streams of research can be identified with regard to the type of relationship between variables investigated by each article. Moreover, taking into account the purpose of the IOR, common patterns within each stream may be identified. A critical analysis of articles grounded on both the streams and the purpose of marketing IORs suggests there are still substantial gaps in knowledge, which open new paths for future research regarding both methodological issues and hot topics.

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Section: Research On Antecedents Of Marketing Iorsmentioning

confidence: 97%

Section: The Antecedents Of Marketing Iors’ Development Processmentioning

confidence: 99%

Section: Characteristics Of Environmental Conditionsmentioning

confidence: 99%

See 1 more Smart Citation

Interorganizational Relationships in Marketing: A Critical Review and Research Agenda

Agostini

Nosella

2015

Int J Management Reviews

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“…Despite it has its origins from in the past, new forms of it become popular contemporarily. However, many BERJ (8) 4 2017 marketers don't know affiliate marketing adequately (Duffy, 2005: 161) and there is just a few study about this issue in the literature (Mariussen, et al, 2010(Mariussen, et al, : 1707. Consequently, it is possible to say that the sufficient level of attention hasn't been paid to this subject by neither researchers nor marketers.…”

Section: Affiliate Marketingmentioning

confidence: 99%

Online Referrals Categorization and Performance of the Hospitality Industry: The Case of International Hotel Brands in Europe

Slivar¹,

Bayer²

2017

berj

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“…[3] Most buying site is just a flash in the pan. Although Meituan is the number of domestic buying site leader, it's development process is not smoothly sailing.…”

Section: Purpose and Significance Of Researchmentioning

confidence: 99%

The Research of Network Marketing of Meituan

Gong¹,

Shao²

2017

Proceedings of 3rd International Symposium on Social Science (ISSS 2017)

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Abstract. Today is the era of the rapid development of the Internet, with the great number of Internet users and the great network technology, the Internet has become a part of people's life, from dining to the basic necessities of life, online shopping has become a kind of new fashion. As a leader in buying mode, Meituan has many unique features in the network marketing model, willing to put forward some reasonable suggestions to make it develope farther.

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Unintended consequences in the evolution of affiliate marketing networks: a complexity approach

Cited by 27 publications

References 40 publications

Interorganizational Relationships in Marketing: A Critical Review and Research Agenda

Interorganizational Relationships in Marketing: A Critical Review and Research Agenda

Online Referrals Categorization and Performance of the Hospitality Industry: The Case of International Hotel Brands in Europe

The Research of Network Marketing of Meituan

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