Unicorns, rainbows, and unicorn magic: Storying new knowledge of black masculinities within the WWE

Abstract

This paper examines the story arc of a trio of Black male wrestlers called the New Day within the World Wrestling Entertainment industry (WWE) who go from militant nationalists, stereotypical singing/dancing preachers, and finally to self-described unicorns bringing magic back to the WWE. Wrestling is used to explore anti-Blackness, Black masculinity, and conceptions of the human/humanity. Drawing on Katherine McKittrick's Black methodological intervention of textual accumulation to interrogate issues of race, masculinity, and sexuality within their performances, I argue the group's unique position as wrestlers allows us to conceptualize the trio as “writers” of fiction; a position that when read through Kevin Young's concept of storying provides insight into a Black creative practice engaging in alternative worldmaking and rewriting understandings of the human outside of a Western European framework. I advocate that the stories of the New Day not only provide glimpses into new genres of being human, but also forms of Black manhood(s) outside of a patriarchal framework.