“…There are now a range of studies which reveal variability in a wide range of different settings including the talk and letters of research scientists (Gilbert and Mulkay, 1984;McKinlay and Potter, 1987;Mulkay and Gilbert, 1981, 1983Potter, 1984Potter, , 1987Potter, , 1988; talk about race and racism (Potter and Wetherell, 1988McCreanor, 1989;McCreanor, 1990, 1991;Shi-xu, 1996;Wetherell and Potter, 1992); accounts of government communicators (te Molder, 1996); talk about gender, careers and inequality (Campbell, 1995;Gill, 1991Gill, , 1993Marshall and Wetherell, 1989;Wetherell et al, 1987); talk about the Royal Family (Billig, 1991(Billig, , 1992; claims in parliamentary discourse and newspaper articles related to a political dispute (Edwards and Potter, 1992a,b;Edwards, 1990, 1994); talk in work settings such as education and medicine (Billig et al, 1988); talk about health and dieting (Lupton and Chapman, 1995;Wetherell, forthcoming) and social work (Roffe, 1996). The majority of these studies do not take 'attitude variability'…”