Over the last fifteen years or so anthropology has been engaged in the study of neoliberalism, with a growing quantity of research into the implementation and consequences of neoliberal policies (cf. Kipnis 2007). Why should a subject that has generated, and continues to generate so many debates in other disciplines have such belated success in anthropology? In principle the reasons are solid, good, and simple. It is only once neoliberalism is implemented and its associated practices and language affect our understanding of human beings, modifying social relations, institutions, and their functioning, that it becomes a proper subject for anthropology. Once it becomes involved in the concrete structuration of the world of social interaction and experience, and exerts a real influence over the way that agents think and problematise their lives, investigations can be undertaken in the field, and theories emerge that seek to analyse it and establish its effects, while avoiding its reification.In the debates broadly shaped by economics and the political sciences, the importance and particularity of the anthropological approach is to highlight dimensions that these other disciplines leave in shadow. The impact of neoliberalism is not confined to aspects directly linked to the market, institutional reforms, or political practices. One of the main questions the anthropologists seek to explore is that of how what can be termed neoliberal practices and representations are produced and disseminated on the global scale. Starting from this question, this article shows that, beyond their great diversity, these different investigations are built on three forms of anthropological knowledge. Each documents the phenomenon empirically in its own way and proposes theoretical advances that enable us to look with new eyes at neoliberalism and its expansion across the globe. This article highlights the conception of neoliberalism and the epistemology on which the three approaches are based, also considering their shared presuppositions. It then goes on to examine these approaches critically and analyses the way that they have theorised the spread of neoliberalism. In this way, the article shows that, beyond describing known effects (such as deregulation, flexible working, the liberalisation of capital, restriction of public spending, and erosion of the social state), anthropological analysis has a real contribution to make to multidisciplinary discussions in which it sometimes has difficulty making its voice heard.
Differing approaches with shared presuppositionsBefore considering the three approaches, it is important to identify the presuppositions they