Understanding User-Web Interactions via Web Analytics

Jansen, Bernard J.

doi:10.2200/s00191ed1v01y200904icr006

Cited by 60 publications

(52 citation statements)

References 80 publications

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“…Web analytics is seen as a method they could use to "measure user actions, to understand some aspects of user behavior" and to initiate ways of improving their online offerings (Prom, 2011, p. 158 (Jansen, 2009). The four steps are illustrated in the diagram below (Wikipedia, 2015) Figure 1: Basic steps of the web analytics process Web analytics has mostly been used by commercial entities to enhance online marketing strategies (Prom, 2011, p. 162).…”

Section: Methodsmentioning

confidence: 99%

The Mandela Portal – an assessment of global visitors using Web analytics

Katuu

2016

DLP

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Purpose This paper aims to perform a longitudinal assessment of the visitors to the Mandela Portal using Web analytics over a period of seven years, between 2009 and 2015. Design/methodology/approach This paper is based on Web analytics methodology that consists of a four-step process and utilises the first and second steps with data collected using Google Analytics. Findings The research process found a number of trends relating to the Portal’s visitors, including changes in the ranking of countries from which the visitors accessed the website as well as the variety of language settings in the Web browsers. It identified some issues both with the Google Analytics tool and broader implications on the trustworthiness of data. Originality/value This paper provides an analysis of Web visitors to the Mandela Portal, offering trends that are only possible when viewed over a long period. It also explores issues of data trustworthiness.

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Section: Methodsmentioning

confidence: 99%

The Mandela Portal – an assessment of global visitors using Web analytics

Katuu

2016

DLP

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“…Toda vez que uma requisição é enviada ao servidor ela é armazenada nesse arquivo de Log (Beasley, 2013). Esses arquivos de Logs armazenam algumas informações básicas como endereço IP, data e hora da requisição, página ou arquivo requisitado, origem da requisição e informações do navegador e sistema operacional do usuário (Jansen, 2009).…”

Section: Fundamentosunclassified

O Uso da Trajetória de Aprendizagem do Aluno em Ambientes Virtuais de Aprendizagem

Borba

Gasparini

2015

RENOTE

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“…Web analytics, according to WAA (The Web Analytics Association), measures, collects, analyzes and provides data from the Internet for understanding and optimizing websites (see Jansen, 2009). …”

Section: Website Traffic Measurementmentioning

confidence: 99%