Understanding usage of Internet of Things (IOT) systems in China

Abstract

Purpose The purpose of this paper is to answer “Why do Chinese consumers use IOT systems?” and “Do consumers’ cognitive and affect experiences moderate the relationship between psychological perception factors and perceived usefulness?” Design/methodology/approach In-depth interview with consumers and experts had been conducted and then the perceived psychological factors that influence perceived usefulness had been summarized. Based on a survey test of 337 smart home users, this study applies partial least squares technique analysis to test the research model. Findings The research results show that perceived psychological factors (perceived ease of use, perceived intelligence, perceived convenience and perceived privacy risk) have significant effect on the intention and behavior of IOT systems usage through perceived usefulness. Cognitive experience moderates the relationship between perceived ease of use and perceived usefulness, perceived privacy risk and perceived usefulness; affect experience moderates the relationship between perceived ease of use and perceived usefulness. Research limitations/implications The current study mainly tested the antecedents of consumers’ usage of IOT systems, and the outcome of using the system was not investigated. Future research can examine the outcome (e.g. satisfaction, perceived value) by using the expectation-confirmation theory. Originality/value This study provides a useful insight into the key driving factors in consumers’ intention and behavior of using IOT systems. The previous studies over IOT systems have not observed consumers’ perception of IOT systems, but in fact IOT systems are being applied to more and more personal users.

A blended learning model with IoT-based technology: effectively used when the COVID-19 pandemic?

“…On the other hand, in China, people of all ages have adopted IoT-based technology, include corporations. Dong et al (2017) studied the usage of IoT-based technology in China, and the results showed a smart home consumers' perceived ease of use, privacy risk, and usefulness of IoT-based technology. In this model, it is not a serious issue, because youthful students usually adopt innovations as long as they are useful.…”

“…IoT is the new paradigm term for all heterogeneous objects and devices connected through the world's networks, where "Thing" is an object of the physical world or the information world and is capable of being identified and integrated into the communication network. This concept is used like a very big umbrella for covering various aspects through the internet network, in which digital and physical entities can be linked and communicated (Siddiqui et al 2019;Martino et al 2018;Dong et al 2017;Li et al 2015;ITU-T, 2012;Miorandi et al 2012). IoT integrates highly heterogeneous technologies and continuously supports new IoT-based applications in different domains, including pacemakers, blood pressure monitors, TVs, refrigerators, CCTVs, traffic lights, vehicles, and drones.…”

Exploring the adoption process of personal technologies: A cognitive-affective approach

“…It emerges from a user-product interaction where both the user and the product influence the experience itself (Alba & Williams, 2013;Forlizzi & Ford, 2000;Schmitt, 1999b). Users bring their values, feelings and cognitive models for interpreting the world (Dong, Chang, Wang, & Yan, 2017).…”

How Perceived Usefulness and Perceived Ease of Use Affecting Intent to Repurchase?

“…As there are quite a lot of variables which could affected loyalty or consumers' intention to repurchase, there are actually 4 (four) variables which had a strong, crucial and inseparable role in affecting customer loyalty or consumers' intention to rebuy a product from the same company in the e-commerce sector, which are perceived usefulness, perceived ease of use, trust and satisfaction. Perceived usefulness (PU) could be understood as people's judgement on whether or not the new technology will boost the quality of their life as a whole in a significant manner, while perceived ease of use (POU) could be understood as people's assessment on whether or not it was difficulty to learn and adopt the technologies (Dong et al, 2017;Han et al, 2020). People had a strong tendency to abandon using or adopt the new technologies when they felt that the technologies were incredibly complex and incredibly difficult to learn, which might hinder people's intention to use or implement the technologies in their life.…”