Learning Environment (Moodle), or vice versa. This is because the leading LMSs are very similar and there is no compelling reason to choose one over the others apart from the total cost of ownership. One important issue that LMS providers ignore is the fact that learning outcomes are not bound to a specific LMS but depend on process factors, like the tutors' timely feedback, interactivity, adaptation of content, and students' motivation. A real game changer could be the e-textbook, because it engages students and tutors. Although lacking the traditional administrative backend of a LMS, an e-textbook can offer a wider variety of interactive features and choice of devices. Publishers have been offering e-textbooks in the form of course content integration, but not as LMS in its own right. Especially in the context of blended learning, where a physical infrastructure and administration system already exists, the drawback of a missing backend can easily be overcome. Both LMS providers and publishing houses commit to "doing the things right" by adding more and more technical features to the LMSs and publishing more and more textbooks in prevailing e-book formats. The real mantra, however, should be "doing the right things" by delighting customers-the students. Students love their mobile phones that enable them to access all sorts of information, from friends to lectures. This is a major advantage of m-learning. Since publishing houses, universities, and LMS providers are not necessarily known for delighting customers or embracing disruptive innovations, it may be self-publishing e-textbook authors who will the first to provide engaging m-learning.