Understanding the Travel Decision-Making Behaviors of Ethnic Minority Tourists: The Moderating Role of Psychological Empowerment
Yoo Ri Kim,
Albert Nsom Kimbu,
Sumeetra Ramakrishnan
et al.
Abstract:Grounded on the concept of ethnicity, this paper explores the travel consumption and decision-making behaviors of ethnic minority travelers through the lens of psychological empowerment. Employing a quantitative-dominant concurrent nested mixed-methods approach, 951 surveys (404 white and 547 ethnic minority participants), 6 focus groups, and 10 semi-structured interviews (with ethnic minority travelers) were conducted in the UK. The findings reveal the existence of prejudices and discrimination experienced by… Show more
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