Understanding the Skills and Roles of Social Media Manager in Improving Job-Related Performance among SMEs in Australia
Abbas Alwan Ghazi Alateya,
Shathees Baskaran
Abstract:One of the biggest challenges that Small and Medium Enterprises (SMEs) confront is coming up with the best business plan, which is made possible by a strong social media adoption of modern soft and hard skills. Due to the high rate of failures among SMEs, there has been a substantial investment in research to pinpoint the crucial elements that will ultimately lead to a more successful journey. Several models have also been developed to evaluate the profound impact of the social media manager. However, there is… Show more
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